Bianchi Biz Blog

NOVEMBER 11, 2021

Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. Author: Jim Bianchi.

Automotive 79

Automotive Media Report Print 79

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. Even the government has begun to comment on this too. In the coming year, the face of PR will change, even more so than it has already.

Trends 71

Trends Reputation Course Media Relations 71

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Investor relations. Media buying. Media relations. Search Engine Optimization (SEO). Social media consulting. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things. Games are generally fun.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. TrueScope is focused exclusively on media monitoring at this point. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. For me, as a local government employee, there are clear political boundaries. Cyrus is director of audience development at SEO bible Moz. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 20, 2018

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. As such, leadership isn’t just for agency, corporate, government, higher education, and non-profit communicators. You might even have thought about professional development.

Leadership 85

Leadership Training Agency Groups 85