Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

Landis PR

FEBRUARY 20, 2024

A smart, engaged team helps deliver vital health products/services to patients. Webinars, support group sponsorships and financial support for health-related nonprofits gets the information and services needed to those underserved populations. Attracting those workers is important.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Communications Conversations

JUNE 14, 2018

Because search engines like Yahoo, Google, NY Times and many other will pick up the release on their services, news releases for specific companies and entities help increase search rankings, thus getting the eyeballs of more potential customers onto a new product or service. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Connecting with an influencer means creating an interest about why the product or idea matters to their audience.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Mindful Marketing

SEPTEMBER 8, 2018

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. She also argues that young shoppers, who are especially important to sneaker makers, want to buy products from companies that support social causes. Public opinion is not so clear.

Sports 50

Sports Ethics Public Affairs Analysis 50

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

AUGUST 1, 2023

I took a close look at PRophet back in March and wrote up my observations in this product briefing. PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). It’s worth pointing out to readers here that the IR platform and PR platform are two separate products.

Software 123

Software Pitching Ethics Privacy 123

Flatiron Communications

FEBRUARY 2, 2019

Q19) What factors pose the greatest threat to production of quality journalism in 2019? The downsizing of news rooms for financial reasons. _ Q22) What is the difference between public affairs and public relations? _. Rank 1-5 with 5 posing the greatest threat.). _ The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. Our focus is on companies with complex products and services, so we work primarily with businesses that sell to other businesses.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40