Examples Leadership Product Launch Technology 
Onclusive
AUGUST 10, 2021
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. For example, a product launch article could be rewritten from the customer perspective.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.
ImPRessions - Crenshaw Communications
MAY 28, 2020
In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Improved technology is on the wish list, as well.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. Building in flexibility makes good PR and business sense. Eliminate risk where you can.
Sword and the Script
OCTOBER 2, 2018
He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Here’s an example from page 57 (pictured nearby): 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and.
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