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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319
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How to pitch an Op-Ed to The New York Times

Remote PR Jobs

An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. For example, if you want to write about the general problem of incarceration in the United States, the odds are that it will seem too familiar. Here’s how to go about submitting for the New York media staple.

Pitching 100
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279
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What people think vs. What people think about

Onclusive

Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Media Insights: Top 17 Media Outlets for Effective Press Release Distribution

Newsfile

These global giants have immense reach and help propel your press release onto the international stage. AP stories are picked up by newspapers, websites and broadcasters worldwide. Bloomberg News Bloomberg News started in 1990 and specializes in financial reporting. In fact, its widespread reach is what sets it apart.

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S&T Live Recap: Health and Wellness Becoming More Important for PR Pros

PRSay

was the guest for the June 23 edition of “ S&T Live ,” PRSA’s free, monthly webinar series on LinkedIn that delves further into topics covered in its award-winning newspaper Strategies & Tactics. For example, think about how your meetings are scheduled, he said. We’re on video a lot.