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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Twitter has also played a huge role in covering real-time events. Not all of these updates come from journalists themselves though.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Meet the Media – Dan Rosenheim

Landis PR

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Please tweet them to us at @criticalmention !

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Peter Shankman. petershankman. Annie Jennings.

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Flacked Off

Mark My Words

Such was ‘Hacks V Flacks’, an event organised by PR Moment earlier this week. Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. No one cares about history.

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Other columns, especially those offering event notices, will often be restricted to a certain region in New York or elsewhere, like Connecticut. Know the paper.

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