How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.
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