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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Meltwater announced six principles to govern the ethical development of AI.

Analysis 144
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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines.

Ethics 64
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B 93
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The OpenAI Saga – Or How to Create Your Own Crisis   

The Hoffman Agency

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently - Strategy

GPT-3 is now the underlying language model for dozens of technology tools. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise. These tools can integrate with NLP tools like Amazon Comprehend, Google Cloud NLP API, and IBM Watson.

SEO 93