Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. A press release is not public relations. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. That suite contains products for public relations, investor relations and events. Is this a rebrand? PR tech mentions.

Software 159

Software Tools Print Technology 159

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. Truly global brands, with large enterprise deployments, will run upwards of $100,000. Advertising is a valid channel of communication.

Publicity 92

Publicity Media Advertising Advertising 92

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Brand 90

Brand Branding Marketing Enterprise 90

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JANUARY 20, 2018

2) Public relations and complex value propositions. A page within the printed report document triggered the experience for investors.”. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Earned Media Poised for New Prominence in 2018 [UML].

Case Study 100

Case Study B2B Study Marketing 100

PR 20/20

OCTOBER 12, 2017

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing.

Media 73

Media Measurement Enterprise Television 73

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. where he ran a national public awareness campaign for the National Institute of Mental Health (NIMH). 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Most online publications have cookies and pixels on the site to track users. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64