Sword and the Script

MAY 14, 2019

I’ve long found that putting a little paid social spend behind earned media after it’s run its organic shelf life is a smart way for PR to punch above its weight class. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other.

Media 112

Media Journalism Report Video 112

Flatiron Communications

MARCH 25, 2015

Our blog gets 250K visits a month, and every blog post is promoted to our more than 1 million social followers on Twitter, Facebook, LinkedIn, Medium, and more. This week Facebook announced its intentions to enhance its social sharing platform by hosting more substantive content from established news organizations.

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Masters in Communications

JANUARY 11, 2019

From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. Internet giants like Google, YouTube, and Facebook hold the ability to censor content and limit speech, but legally should they be allowed? Some wonder whether or not the media is good or bad for society?

Groups 99

Groups Government Google Facebook 99

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Websites and digital television are technically broadcast media at the same time. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 7, 2020

Between Trump and the GOP’s disregard for the truth, and the unwillingness of the major social platforms – Facebook, YouTube, and Twitter – to remove provably false or purposely doctored information from reaching its users, America is poised for a whole lot of hurt in 2020. Of those, 19 occurred in 2019 alone.

Industry 36

Industry Government Facebook Policies 36