ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Braud is the go-to crisis and media expert for organizations on five continents. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Barokas

JANUARY 7, 2019

Somewhere between 80-90 percent of New Year’s Resolutions are abandoned by the second week of February (it’s similarly dismal in business – various figures report 75-90 percent of startups fail, and about half of IT projects stall within a year), so to me, the writing is on the wall. Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

APRIL 16, 2018

And, I think it’s particularly relevant, considering the hiring climate right now where employees seem to have all the leverage. I’ve been writing these profiles for almost nine years now. I’ve probably profiled more than 100 PR and social media folks over those nine years. Be patient. Pay was good.

Groups 74

Groups Corporate Media Training Agency 74

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Most people can write. Think about how teams search for new employees–what’s the first thing they do? The regular interaction built trust. Then, he hired me. Today, we’re good friends. We go to Wolves games.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Photo by: Susie Biehler.

Agency 105

Agency Travel SEO Nonprofit 105

Norton's Notes

JULY 12, 2016

I check all of these for a new employee and if I do you can be damn sure other employers do too. The best way to start receiving recommendations is to write your own for other people – be nice you will find it comes right back. Conflicting versions of yourself on different outlets make your personal brand unclear.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

JUNE 28, 2022

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. Rehearsal in time-sensitive situations is possible but requires discipline. in Dallas.

Conference 180

Conference Crisis Training Public Affairs 180