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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

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Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

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Think Before You Share Content

The Proactive Report

We can also confirm that Adam Catzavelos is not a Nike employee.”. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

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How to Edit a Press Release: 11 Suggested Steps for Marketers

Polaris

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

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It’s Hard To Say Goodbye

Landis PR

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Photo by: Susie Biehler.

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