ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. It comes down to knowing what media need and respond to, and following your instincts for a good story. Remember Vine? Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

SEPTEMBER 9, 2019

It started when Chick-fil-A — in response to Popeyes’ launch of a new chicken breast sandwich—sent a tweet insisting that it had created the chicken sandwich (“Buns + Pickles + Chicken = All the [heart] for the original”). And the feud began, spilling out from social media into the chain's brick and mortar stores. Sandwich.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand.

Brand 40

Brand Branding How To Employee 40

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 145

eBook Product Launch Software Internal 145