Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible and UniLad.

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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that dema

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How to Launch a Successful Podcast

Ronn Torossian

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. Cover the Basics From creating your podcast title to choosing your recording gear, make sure […]. The post How to Launch a Successful Podcast appeared first on.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The Edelman Trust Barometer (an annual gauge of trust in institutions) has long ranked CEOs higher than others. .

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Expanding beyond your niche audience

Ronn Torossian

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. But how does a brand go about […]. The post Expanding beyond your niche audience appeared first on.

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Top 25 Mobile Productivity Apps for 2019?

Prowly

Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? appeared first on Prowly Magazine.

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5 Tips to Effectively Engage Generation Zers

PRSay

Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast. By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations

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How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ronn Torossian - Untitled Article

Ronn Torossian

Expanding beyond your niche audience Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. […]. The post appeared first on.

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Get Famous Friday: Pitching Consistently

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about pitching consistently. You don’t want to just pitch the media one time and then give up. You want to stay in front of them.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

You’ve heard me preach that there’s no silver bullet channel or platform that will persist long enough for you to make it your career. But there are two strategies that were effective yesterday and today that will also endure well past your retirement. Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry.

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How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on Twitter appeared first on PR Resolution — by CoverageBook.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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It's time to understand the causes of mass gun violence

Steve Barrett on PR

After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents.

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Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.

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How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

[…]. The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip.

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How to find the engagement rate of your owned social posts on Facebook

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […].

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Right Message At Right Time Adds Power To Your Publicity Efforts

PR Insiders

Have you ever happened to be in the right place at the right time? Maybe you landed a job because you lucked into sitting next to your soon-to-be-new boss on an airline flight. Perhaps you met your spouse because the two of you wandered into the same laundromat at the same time. In a similar […]. The post Right Message At Right Time Adds Power To Your Publicity Efforts appeared first on News & Experts.

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Updating the CIPR #AIinPR toolbox

Stephen Waddington

Tools are increasingly used to help us work smarter and more efficiently. Please help contribute your favourite tools to this crowdsourced project. The CIPR #AIinPR panel is updating its crowdsourced tool database. Our goal is to publish a toolbox. The current #AIinPR database consists of around 150 tools characterised by function and application of artificial intelligence.

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Are we (finally) starting to phase out the a++holes?

Communications Conversations

If you’re a Minnesota Wild fan, you’ve undoubtedly heard the news: GM Paul Fenton is out. According to ownership, he wasn’t a “culture fit.” That’s typically code for: he was a jerk to employees. And, that’s not me saying that, it’s talk show hosts, media and fans over the last week or so. via GIPHY. Think about that for a minute: A major-league sports franchise fired a GM for, essentially, being an a**hole.

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How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from facebook: [link] Once you have the data from Facebook, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Spotcheck: Your Conversion Funnel

5W PR

Your conversion funnel is the path your visitors take from arriving at your store through to finalising their purchases. It is also a leaky bucket, and you need to keep an eye on it if you have even modest sales goals. With every step, there is an opportunity for water (visitors) to escape the bucket (funnel) thanks to those pesky, pesky holes. Still, do you start running from the well in a bid to save more water, or should you take the time to repair the leaky bucket once and for all?

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Distracted Living

Karwoski & Courage

Last week, Minnesota enacted a new law that requires drivers to use their cell phones hands-free when driving. This is a good thing, especially with instances of distracted driving accidents on the rise. Maybe we should apply this to other activities, too. The reason I bring this up is personal. This past weekend, I was […]. The post Distracted Living appeared first on Karwoski & Courage - Minneapolis Public Relations.

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How PR pros can set themselves up for their next role

Muck Rack

How PR pros can set themselves up for their next role

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How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: [link] Once you have the data from Twitter, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 College Habits To Drop Before Getting Hired

Culpwrit

By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one. The moment college ends, your […].

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Why Law Firm Managing Partners Need to be on Social Media

Lauri Pehar Borsh

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity and online reputation management specialist working with executives on social media, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the […]. The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

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Mental health and the social media PR mob

Stephen Waddington

Next time you call out a brand on the internet please stop and think about the individuals behind the social media profile. EasyJet posted an errant tweet this week asking a customer to take down an image. It was clumsy at best. The social media and public relations community was quick to pile in and criticise EasyJet’s actions. The mob pitched its faux fury in Facebook groups, Twitter and industry media.