Sat.Aug 03, 2019 - Fri.Aug 09, 2019

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible and UniLad. They’ve also just recently launched their own social media company, Wagyu Social.

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For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

PR Daily

These Latin abbreviations don’t impress, they confuse. Here’s what to write instead. The wonderful thing about editing is that every day you discover a new peeve. My latest are the Latin-derived etc. , i.e. , and e.g. They annoy readers, they’re lazy, and you don’t need them. What they have in common is that, because they’re Latin, they’re supposed to make the writer sound more sophisticated, but instead, they just leave the reader puzzled.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to Launch a Successful Podcast

Ronn Torossian

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. Cover the Basics From creating your podcast title to choosing your recording gear, make sure […]. The post How to Launch a Successful Podcast appeared first on. Ronn Torossian

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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted.

3 ‘boring’ brands that have made a social media splash

PR Daily

You might think your organization or client company is a bit bland compared with NASA, Disney and other high-profile names, but here’s how you might catch online lightning in a bottle. What if my brand is just too boring ?”. That question comes up nearly every time I present at a conference, training or inspiration session. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world.

Expanding beyond your niche audience

Ronn Torossian

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. But how does a brand go about […]. The post Expanding beyond your niche audience appeared first on. Business PR Inspiration Public Relations

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How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on LinkedIn appeared first on PR Resolution — by CoverageBook.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get Famous Friday: Pitching Consistently

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about pitching consistently. You don’t want to just pitch the media one time and then give up. You want to stay in front of them. You want to stay front of … Update

Every generation uses social media daily

PR Daily

Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. This only highlights the importance of using these online channels to reach your audience. However, not every generation uses the same platforms. For example, despite wide population globally, Facebook is much less popular with younger consumers.

Ronn Torossian - Untitled Article

Ronn Torossian

Expanding beyond your niche audience Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. […]. The post appeared first on. Ronn Torossian

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How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on Twitter appeared first on PR Resolution — by CoverageBook.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Borkowski Bulletin: from the Fringe

Mark My Words

Stories are the currency of human contact. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. I’m overwhelmed by the nauseous pollution; the brash posters littering the streets. Gaudy graphics constructed to hypnotise one’s peripheral vision. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

What the GateHouse/Gannett deal means for PR pros

PR Daily

The top two U.S. newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett Gannett and GateHouse Media—are consolidating to create one media behemoth, with an eye to reducing overhead and preserving their papers’ profits.

The Most Influential Futurists, Analysts, and Forecasters You Should Be Following on Social Media

Meltwater - PR

These days tweets and Instagram posts are a dime a dozen. All it takes is a few strokes of the keyboard for aspiring influencers (and self-proclaimed futurists, analysts, and forecasters) to… Read More >>>. Executives Marketing PR & Comms Influencer Marketing Social Media

How to find the engagement rate of your owned social posts on Facebook

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on Facebook appeared first on PR Resolution — by CoverageBook.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

[…]. The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip. Brands Communications & PR

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Twitter is making us bitter. YouTube’s killing the written word. Instagram is making the masses envious, vain and image-obsessed. Facebook is, uh, taking over the world ? That’s probably overstating things a bit. However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. How much time do we spend on these sites?

5 Tips to Effectively Engage Generation Zers

PRSay

Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast. By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion.

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from facebook: [link] Once you have the data from Facebook, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How PR pros can set themselves up for their next role

Muck Rack

How PR pros can set themselves up for their next role

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6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization. Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. When should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views.

How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: [link] Once you have the data from Twitter, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 College Habits To Drop Before Getting Hired

Culpwrit

By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one. The moment college ends, your […]. Advice from a Pro First Day on the Job Guest Post Breaking habits career tips Culpwrit first job Rilind Elezaj

Follow these best practices to create superb marketing videos

PR Daily

Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

You’ve heard me preach that there’s no silver bullet channel or platform that will persist long enough for you to make it your career. But there are two strategies that were effective yesterday and today that will also endure well past your retirement. Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry.