Sat.Aug 03, 2019 - Fri.Aug 09, 2019

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media.

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For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

PR Daily

These Latin abbreviations don’t impress, they confuse. Here’s what to write instead. The wonderful thing about editing is that every day you discover a new peeve. My latest are the Latin-derived etc. , i.e. , and e.g. They annoy readers, they’re lazy, and you don’t need them.

How to Launch a Successful Podcast

Ronn Torossian

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job.

More Trending

Every generation uses social media daily

PR Daily

Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group.

Expanding beyond your niche audience

Ronn Torossian

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers.

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5 Tips to Effectively Engage Generation Zers

PRSay

Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast.

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Twitter is making us bitter. YouTube’s killing the written word. Instagram is making the masses envious, vain and image-obsessed. Facebook is, uh, taking over the world ?

Ronn Torossian - Untitled Article

Ronn Torossian

Expanding beyond your niche audience Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

You’ve heard me preach that there’s no silver bullet channel or platform that will persist long enough for you to make it your career. But there are two strategies that were effective yesterday and today that will also endure well past your retirement.

Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

What the GateHouse/Gannett deal means for PR pros

PR Daily

The top two U.S. newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat.

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

The Most Influential Futurists, Analysts, and Forecasters You Should Be Following on Social Media

Meltwater - PR

These days tweets and Instagram posts are a dime a dozen. All it takes is a few strokes of the keyboard for aspiring influencers (and self-proclaimed futurists, analysts, and forecasters) to… Read More >>>. Executives Marketing PR & Comms Influencer Marketing Social Media

How PR pros can set themselves up for their next role

Muck Rack

How PR pros can set themselves up for their next role

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Why and how you should vary formatting for your online content

PR Daily

The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers. Content creation isn’t just about formulating the right words and cadence to capture your audience’s attention.

How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

The Borkowski Bulletin: from the Fringe

Mark My Words

Stories are the currency of human contact. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. I’m overwhelmed by the nauseous pollution; the brash posters littering the streets. Gaudy graphics constructed to hypnotise one’s peripheral vision. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I’ve noticed a few more prominent CEOs taking a more active stance in social recently. Shelly Ibach, CEO and president of Sleep Number (client) comes to mind.

3 ‘boring’ brands that have made a social media splash

PR Daily

You might think your organization or client company is a bit bland compared with NASA, Disney and other high-profile names, but here’s how you might catch online lightning in a bottle. What if my brand is just too boring ?”.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

What We Can Learn From The Gallagher’s Perma-war

Mark My Words

On April 7th, 1994, late at night, in a long-since rebranded Glaswegian hotel, a tape was recorded of two brothers that would launch the beginning one of the longest running and most entertaining rock n roll feuds of all time.

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10 College Habits To Drop Before Getting Hired

Culpwrit

By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one.

When it comes to copyright law, don’t assume you know

PR Daily

Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content. Editor’s Note: This piece does not constitute legal advice. Always seek the help of a legal professional.

How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable?

How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

[…]. The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip. Brands Communications & PR

Are we (finally) starting to phase out the a++holes?

Communications Conversations

If you’re a Minnesota Wild fan, you’ve undoubtedly heard the news: GM Paul Fenton is out. According to ownership, he wasn’t a “culture fit.” ” That’s typically code for: he was a jerk to employees.

4 reasons why your video failed—and how to fix it next time

PR Daily

Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline. . You spent hours on that video script you thought was killer.

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry.

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community.