The Resolution Blog
AUGUST 5, 2019
Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible and UniLad.
ImPRessions - Crenshaw Communications
AUGUST 5, 2019
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.
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Melissa Agnes
AUGUST 8, 2019
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that dema
Ronn Torossian
AUGUST 9, 2019
So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. Cover the Basics From creating your podcast title to choosing your recording gear, make sure […]. The post How to Launch a Successful Podcast appeared first on.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Flack's Revenge
AUGUST 6, 2019
Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The Edelman Trust Barometer (an annual gauge of trust in institutions) has long ranked CEOs higher than others. .
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
AUGUST 7, 2019
Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? appeared first on Prowly Magazine.
Ronn Torossian
AUGUST 4, 2019
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. But how does a brand go about […]. The post Expanding beyond your niche audience appeared first on.
PRSay
AUGUST 6, 2019
Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast. By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations
The Resolution Blog
AUGUST 9, 2019
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
AUGUST 9, 2019
Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about pitching consistently. You don’t want to just pitch the media one time and then give up. You want to stay in front of them.
Ronn Torossian
AUGUST 4, 2019
Expanding beyond your niche audience Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. […]. The post appeared first on.
PRSay
AUGUST 9, 2019
You’ve heard me preach that there’s no silver bullet channel or platform that will persist long enough for you to make it your career. But there are two strategies that were effective yesterday and today that will also endure well past your retirement. Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry.
The Resolution Blog
AUGUST 9, 2019
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on Twitter appeared first on PR Resolution — by CoverageBook.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Mark My Words
AUGUST 7, 2019
Stories are the currency of human contact. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. I’m overwhelmed by the nauseous pollution; the brash posters littering the streets. Gaudy graphics constructed to hypnotise one’s peripheral vision. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.
Steve Barrett on PR
AUGUST 9, 2019
After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents.
Sword and the Script
AUGUST 6, 2019
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views.
The Resolution Blog
AUGUST 9, 2019
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […].
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Communications Conversations
AUGUST 5, 2019
Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I’ve noticed a few more prominent CEOs taking a more active stance in social recently. Shelly Ibach, CEO and president of Sleep Number (client) comes to mind. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand.
Muck Rack
AUGUST 5, 2019
How PR pros can set themselves up for their next role
Mindful Marketing
AUGUST 9, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.
The Resolution Blog
AUGUST 9, 2019
How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from facebook: [link] Once you have the data from Facebook, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
NewsWhip
AUGUST 9, 2019
[…]. The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip.
PR Insiders
AUGUST 8, 2019
Have you ever happened to be in the right place at the right time? Maybe you landed a job because you lucked into sitting next to your soon-to-be-new boss on an airline flight. Perhaps you met your spouse because the two of you wandered into the same laundromat at the same time. In a similar […]. The post Right Message At Right Time Adds Power To Your Publicity Efforts appeared first on News & Experts.
Stephen Waddington
AUGUST 7, 2019
Tools are increasingly used to help us work smarter and more efficiently. Please help contribute your favourite tools to this crowdsourced project. The CIPR #AIinPR panel is updating its crowdsourced tool database. Our goal is to publish a toolbox. The current #AIinPR database consists of around 150 tools characterised by function and application of artificial intelligence.
The Resolution Blog
AUGUST 9, 2019
Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: [link] Once you have the data from Twitter, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Solo PR Pro
AUGUST 5, 2019
There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication.
Mark My Words
AUGUST 6, 2019
On April 7th, 1994, late at night, in a long-since rebranded Glaswegian hotel, a tape was recorded of two brothers that would launch the beginning one of the longest running and most entertaining rock n roll feuds of all time. The Wibbling Rivalry tapes, a drunken argument between the crown princes of rock n roll concerning whether it is more rock n roll to do a brilliant set or to throw a TV out the window, kick started the public fascination with the two feuding siblings.
Communications Conversations
AUGUST 8, 2019
If you’re a Minnesota Wild fan, you’ve undoubtedly heard the news: GM Paul Fenton is out. According to ownership, he wasn’t a “culture fit.” That’s typically code for: he was a jerk to employees. And, that’s not me saying that, it’s talk show hosts, media and fans over the last week or so. via GIPHY. Think about that for a minute: A major-league sports franchise fired a GM for, essentially, being an a**hole.
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