Sat.May 24, 2014 - Fri.May 30, 2014

The 7 Deadly Sins of Crisis (Mis)Management

Melissa Agnes

By Patrice Cloutier. We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis.

Crisis 272

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift.

How to Work Well With Others in the Workplace

PR Job Coach

From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap!

How To 229

iPhone Case Cage Match at Fusion PR

Flack's Revenge

My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, and my old phone had just died after one too many.    Luckily, it was insured. 

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Hashtag Brandjack Campaigns – Lessons From #AskChevron

Melissa Agnes

Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else?

More Trending

Why Winning Strategies Are Realistic

Doctor Spin

In my last post, How To Develop A Strategy B t Detector (SBD), I wrote about the importance of designing marketing strategies to win. I’m very happy to have gotten a lot of positive feedback on my post already. But there’s lots more to be said on about creating winning strategies.

Startup Mentality Can Kill Good PR--And It Does

Bad Pitch Blog

Your client thinks his startup is the greatest thing on earth. Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That''s part of the problem with being a startup.

Radio 89

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Critical Thinking and Thinking Critically

Waxing UnLyrical

Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Must Embrace the Hacker Ethic

Where the Fishermen Ain't

At Edelman.Com, I have a post that speaks to my latest passion: bringing the hacker ethic into public relations. .

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.