Sat.Jan 30, 2021 - Fri.Feb 05, 2021

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

KPIs That Work: Tips for Identifying and Tracking the Right Ones

Agility PR Solutions

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs).

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Your Guide to Managing a Remote PR Team

Muck Rack

Your guide to managing a remote PR team

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The Complete Guide to Building an Impactful Relationship with your PR Agency

Onclusive

This webinar will focus on how to build a strong relationship between your PR agency and your brand. We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices.

Agency 254

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[SERIES] Part 2: Why Should You Use a Newswire to Distribute Your News Release? Reach | Business Wire Blog

Business Wire

When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content.

More Trending

Social Media and the Evolution of Direct Marketing

Ronn Torossian

Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace.

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.

5 Ways to Increase Impact of Your Next Biotech and Healthcare Press Release | Business Wire Blog

Business Wire

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion. press releases

Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news.

SEO 175

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brand Engagement Through Chat Marketing

Ronn Torossian

When American humorist and the author referenced the internet and wrote, ”….transforming transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers.

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5 influencer marketing predictions for 2021

PR Daily

In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms. As the new decade is upon us, many brands are analyzing the way they connect with consumers.

The 5 Most Impressive Press Releases from January

Cision

Need press release inspiration? Find out which press releases impressed our distribution experts the most in January and why. US Blog

Crenshaw Clients Nominated for Campaign US Female Frontier Awards

ImPRessions - Crenshaw Communications

Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

Onclusive

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. To call 2020 unique would be the understatement of century. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate.

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Så arbetar Svenska Spel med sin kommunikation

Cision

Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel. Sverige Blogg

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3 common email pitch mistakes that will undermine your PR campaign

Agility PR Solutions

Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Weighing the choice between grad school or entering the workforce

PR Daily

Young PR leaders share their thinking behind this important early career decision and what is driving their planning during a disruptive period. As seniors embarking on their last semester of college, we’re faced with the daunting question: “What are your plans after graduation?”

Webinar Rewind: What Journalists Want from PR Pros (in Their Own Words)

Cision

In a recent webinar, three top journalists discussed how public relations professionals can get their press releases seen and covered. Get the recap. US Blog

How to combine digital PR with SEO for outstanding results

Agility PR Solutions

To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color

Culpwrit

An interview with Kimberley & David Rudd by Fredericka Davis By Fredericka Davis Our conversation on diversity, equity and inclusion was held in the midst of a pandemic and during the ongoing U.S. Presidential election.

8 digital marketing KPIs you can’t ignore

PR Daily

As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.

Unique Virtual Events, Trainings for Bloggers and Journalists in February 2021

Cision

Hey, journalists and bloggers! Make some room on your February calendars for these upcoming events. Media Blog

How to stage a press conference without holding one—with great media results

Agility PR Solutions

Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses.

AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]

Sword and the Script

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. This was true of every industry, except PR technology.

How negotiation skills help leaders defuse work conflicts

PR Daily

A good compromise means that everyone gets a little something, but no one is completely satisfied. Getting a clean resolution requires careful listening and plenty of tenacity.

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets

Cision

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them. US Blog

6 ways to craft powerful email campaigns to attract influencers

Agility PR Solutions

Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly.