Sat.Sep 19, 2020 - Fri.Sep 25, 2020

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

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Advancing Public Discourse Through Insights and Purpose-Driven Programs

Onclusive

Understanding critical public conversations is key to building purpose-driven communication programs.

A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines. Media Blog

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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

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Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey.

Expertpanel: Så påverkar corona kommunikatörens framtid

Cision

Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver. Sverige Blogg

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5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why research is a crucial ingredient in building your media list

Agility PR Solutions

The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR pro wielding it.

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The best of Harry Potter [according to muggles on social media]

Awario

There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world. We used the magic of the social listening tool Awario to determine the best book, movie, and character in the franchise as seen by the muggles on social media

Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

Cision

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity. Sverige Blogg

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How PR students see ethics as the foundation for future work

PR Daily

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Combining traditional PR and digital marketing for success

Agility PR Solutions

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand.

8 ways speakers can make virtual events more engaging for attendees

Muck Rack

8 ways speakers can make virtual events more engaging for attendees

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The 2020 State of the Election Part IV

Cision

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court. US Blog

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. I can’t tell you how many clients have told me in recent days that when their agency presents results, they know they are “B.S.”

How can agencies drive new business during COVID? Despite obstacles, it’s out there.

Agility PR Solutions

2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery.

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Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

Get to know the Cision Media Research Team

Cision

Download our free media research solution brief. Media Blog

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How to use data to effectively communicate internal changes

PR Daily

Three data-backed techniques to ensure your emails get opened and read by employees. Have you ever had to send an email so important that you reviewed and re-wrote the email 10 times and paced around your home before pressing the send button?

6 tips for improving your online PR strategy during COVID

Agility PR Solutions

A good PR strategy is essential for any business, but you don’t have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help your company now […].

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

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A Decade's Worth of Insight Into Media Preferences

Cision

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss! Comms Best Practices

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5 ways to communicate calm in a crisis

PR Daily

A McKesson comms exec shares her crisis tips during pandemic and beyond. Needless to say, we’re not working in BAU (business as usual) times.

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This holiday season, consumers seek virtual experiences to overcome e-shopping hurdles

Agility PR Solutions

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion.

Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

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Media Moves at The New York Times, Bloomberg, & Business Insider, Campaign Names U.S. Editor

Cision

CNBC Adds to Grow Team, Business Insider Names Style/Beauty Guides Editor & More. Media Blog

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How Evoke’s Dante DelVecchio decompresses from a hectic workday

PR Daily

The PR world has kept everyone on their toes throughout months of crisis, but it’s crucial for pros to find a way to reduce stress and blow off steam. Here’s how one pro is managing his day. How do you find release from a stressful day of work?

AI is still in its infancy, but here are 5 ways it’s already helping PR pros

Agility PR Solutions

As PR pros, we know all about hype. Part of our job, in fact, is to create it. Sometimes, that makes us a little skeptical about tools and technologies that promise to be “the next big thing.” Artificial Intelligence tools are a great example of this.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Hamilton, Twitter Watch Party.