Sat.Nov 30, 2019 - Fri.Dec 06, 2019

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Persona: Guide and History of Persona Marketing

Ronn Torossian

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private. Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.

Marketing 195
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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are. Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Smaller newsrooms are covering a far wider reach of topics.

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3 reasons why data management is critical for success

Agility PR Solutions

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here, we look at some of the ways data and data science […]. The post 3 reasons why data management is critical for success appeared first on Agility PR Solutions.

Data 78
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20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […]. The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The 5 Most Important Questions to Ask Before Pitching a Publisher

Buzzstream

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant.

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How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand

Prowly

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.

Brand 197
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4 ways online reputation management can boost your PR image

Agility PR Solutions

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not. Customers have the power to generate Google listings, share their experiences on social media, and give […].

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other.

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The New Ticker: How Social Media Can Amplify Your News Distribution

Business Wire

The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences. With an always-on global audience, stories can break and firestorms can accelerate in an instant.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

Cision

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.

Writing 268
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Tweaking the Digital Strategy

Ronn Torossian

With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman emperor Julius Caesar said, “Divide et Impera” or divide and rule. That’s also been more […].

Strategy 195
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Learn 10 Content Writing Strategies of Successful Writers (in 2020)

Prowly

Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.

Writing 205
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Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. The change seems particularly acute lately in our politically polarized environment.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin

Cision

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters.

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AI is the Answer

Ronn Torossian

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can be an extremely powerful ally in nurturing customers. Some futurists have even gone as far as […].

Data 195
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Get Famous Friday: Creating Content Using Media Pitches

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday. PR tip. This week I want to talk about what you do with your media pitches if they’re not accepted by the media or you don’t hear back. Well, don’t forget that’s great content. Just like your content makes great media pitches. So […].

Pitching 130
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An $8 Billion Lesson in Strategic Decision-Making

PRSay

A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. I’m still trying to get my head around this. Qualtrics was just another growing company in the community. People you’d know would get hired there. You’d run into the PR team at networking events.

Software 141
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Aimee Goldsmith meets Cision’s Empower network

Cision

Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives.

Meeting 156
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Can Buffalo Wild Wings rebound from its wild week of crisis?

Agility PR Solutions

For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks if not months to come from apparent racial […]. The post Can Buffalo Wild Wings rebound from its wild week of crisis?

Crisis 125
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Advocating for the PR Profession at Wenzhou-Kean University in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Frank Zhang, DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy?

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

Truth be told, I don’t know Rebecca Lechner all that well. I’ve never worked with her. She’s never been a client. Heck, I only just met with her for the first time a few weeks ago! But, I’m also a big believer in cues. For example, she’s one half of a Minneapolis/St. Paul Power PR couple with Matt Lechner who’s now over at HealthPartners.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact

Cision

Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact.

Strategy 156
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Yes, marketers feel the sting of Instagram hiding “like” counts—but do users really care?

Agility PR Solutions

When Instagram recently revealed it would be removing “like” counts from user posts, it threw a monkey wrench in some comms teams’ influencer strategy, and had many marketers scrambling to figure out a way to quantify their high-priced investments. But even though PR and their comms brethren clearly got hit with a bit of a […]. The post Yes, marketers feel the sting of Instagram hiding “like” counts—but do users really care?

Instagram 120
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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. As it’s the end of the year, the news cycle is a little slower I’ve also spent some time going back through the previous summaries and picked a few announcements that I think have potential to make an impact in our career field.

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Thank you Vuelio for nurturing the UK’s growing digital influencer community

Stephen Waddington

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards. I joined some of the biggest names in online influencer to collect the award alongside Adobe, Brexitcast, Car Throttle and the Ministry of Justice. Blogging has become an important part of my life in the past decade.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Daniel Redgert awarded the Cision PR Influencer Award 2019 at Sweden's Spinngalan Awards

Cision

Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week.

Marketing 156
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Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

Agility PR Solutions

The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019. The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity that will apparently take some people, including some advertisers, […]. The post Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

Crisis 117
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Fleishman Hillard — TRUE Global Intelligence

NewsWhip

CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Industry. Publishing. Company Size. 10,000+ employees. Fleishman Hillard’s TRUE Global Intelligence division unpacks crises and topical issues like inequality, climate change, and trade, all using hard, real-world data. How do they do it? — .