Sat.Nov 30, 2019 - Fri.Dec 06, 2019

Persona: Guide and History of Persona Marketing

Ronn Torossian

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are.

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3 reasons why data management is critical for success

Agility PR Solutions

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance.

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5 tactics to sidestep common storytelling pitfalls

PR Daily

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience won’t necessarily win them over.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict.

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How to write a PR pitch

Muck Rack

How to write a PR pitch

How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand

Prowly

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more.

4 ways online reputation management can boost your PR image

Agility PR Solutions

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not.

The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tweaking the Digital Strategy

Ronn Torossian

With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.

The New Ticker: How Social Media Can Amplify Your News Distribution

Business Wire

The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences.

Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s.

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Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline

PR Daily

Enter our elite program showcasing the best individual comms pros and teams by this Friday, Dec. The post Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline appeared first on PR Daily. Ragan Awards

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

AI is the Answer

Ronn Torossian

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can be an extremely powerful ally in nurturing customers.

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Daniel Redgert awarded the Cision PR Influencer Award 2019 at Sweden's Spinngalan Awards

Cision

Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week. influencer marketing

Let’s End The Year With Gratitude, PR Style

ImPRessions - Crenshaw Communications

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”.

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Popeyes, a case study: Crisis response takeaways for franchises

PR Daily

The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies. .

Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

Agility PR Solutions

The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019.

UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin

Cision

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters. Media Blog

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

The new year is approaching, and that means it’s time to start prepping for the changes to come. This year has brought a great number of exciting communication strategies, while others have become less popular. Here are some of the approaches we think are going to keep going strong into the new year.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.

Celebrating graduation

Stephen Waddington

Today is one of my favourite days of the year. Graduation is always an optimistic, upbeat occasion. It’s graduation day for students of the School of Arts and Culture at Newcastle University. More than 100 students received their Masters in Public Relations and Media.

Highlights from CommsCon19: Fatbergs, pseudonyms and more

Cision

We've compiled the best bits of the event for you to check out. CommsCon UK

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An $8 Billion Lesson in Strategic Decision-Making

PRSay

A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. I’m still trying to get my head around this. Qualtrics was just another growing company in the community.

10 essential PR blogs to read

PR Daily

If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications. Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay.

Workplace Diversity & Inclusion: Women CEOs

NewsWhip

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24.

Aimee Goldsmith meets Cision’s Empower network

Cision

Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK

3 effective ways to enhance your company’s image

Agility PR Solutions

As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company.

Networking for people who hate networking

PR Daily

Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you. Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.

Sports 101

Managing Brand Reputation in an Online World

Meltwater - PR

Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>.

How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact

Cision

Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact. Best Practices