Sat.Oct 27, 2018 - Fri.Nov 02, 2018

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

PR Expanded

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

Snapchat’s PR firm sues influencer for failing to deliver

PR Daily

PR firms are right to worry about their influencer relationships. Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue

Ron Torossian

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.

Why communicators shouldn’t abandon long-form content

PR Daily

In the last decade, we’ve seen a surge in tweets, sound bites, video clips and other “snackable” content meant to satiate our ever-shrinking attention spans. For many companies, the communication credo has been, essentially, “Shorter is better.”

More Trending

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results.

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

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5 essential elements of an effective PR plan

PR Daily

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.

Why Vertical Video is a Social PR Secret

Social PR Chat

Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology enable smartphones and tablets to replace computers, as they cover similar functions.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

University of Maryland Backs into a Decent Crisis Solution

PR News

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

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Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers.

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success.

[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.”

Proven Tips for Social Media PR Success

5W PR

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be.

Does your PR agency practice team building? Here’s why it’s important

Agility PR Solutions

Whether you run a PR agency yourself or are a team manager in a large PR company, chances are you feel a weight of responsibility to make sure all of the people on your team have high morale and enjoy working together. After all, PR is a dynamic industry where mood and motivation play a […].

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Infographic: How to allocate your 2019 marketing budget

PR Daily

How much will you spend on digital marketing in 2019? As online advertising gobbles up increasingly larger shares of marketing budgets, PR and marketing pros have to reevaluate their spending allocations. Where should today’s pros invest their precious marketing dollars?

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017.

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Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

For brands, purpose is what you do, not what you say

Agility PR Solutions

So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the pursuit of that intention.

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Infographic: The do’s and don’ts of social media automation

PR Daily

Typically, anything that improves efficiency is welcomed in our jobs. However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment.

Be kind, nothing else matters

Sarah Stimson

Yesterday I said goodbye to the Taylor Bennett Foundation at a gin fuelled evening.

Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work forward.

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3 powerful tips for managing a global PR program

Agility PR Solutions

When I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever.

Video 106

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

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What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided.

#MediaMonday – Andrea Abbott

HMA Public Relations

Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? […]. The post #MediaMonday – Andrea Abbott appeared first on HMA Public Relations.

How to write a winning marketing plan in six easy steps

Agility PR Solutions

In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand.

5 crucial traits to understand about Generation Z

PR Daily

Time for the generational changing of the guard. Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour.

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

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Leaving Taylor Bennett. What Sarah did next

Stephen Waddington

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent and unveiled a handful of passion projects. By Sarah Stimson The time has come for me to leave the Taylor Bennett Foundation after 11 years. I’m enormously proud of all we have achieved and the young people we have supported into the industry.

How high-growth companies buck trend of declining returns on innovation

Agility PR Solutions

5 tips for executing live video

PR Daily

Picture it: A room set for a festive holiday gathering. The empty room contains long industrial-style tables adorned with beautiful place settings and colorful fall-themed centerpieces.

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Voter Fatigue

HMA Public Relations

One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so […]. The post Voter Fatigue appeared first on HMA Public Relations. Featured PR Observations and Preferences messages political communications voter voter fatigue

How to get traffic to your website and blog?

Brand24

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. Today I want to focus. how to Social Media Marketing