Sat.Oct 27, 2018 - Fri.Nov 02, 2018

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

PR Expanded

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

Snapchat’s PR firm sues influencer for failing to deliver

PR Daily

PR firms are right to worry about their influencer relationships. Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.

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More Trending

What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue

Ronn Torossian

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.

In a digital tech world, comms pros face challenge of scaling human engagement

Agility PR Solutions

A recent Gartner report found that CMOs will spend nearly 12 percent of revenue on technology in 2018—but it’s time for communicators to take a step back and evaluate the long-term impact of their digital investments on current and future customer relationships.

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results.

5 essential elements of an effective PR plan

PR Daily

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017.

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University of Maryland Backs into a Decent Crisis Solution

PR News

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

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Why Vertical Video is a Social PR Secret

Social PR Chat

Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology enable smartphones and tablets to replace computers, as they cover similar functions.

Video 135

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success.

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

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Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers.

Leaving Taylor Bennett. What Sarah did next

Stephen Waddington

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent and unveiled a handful of passion projects. By Sarah Stimson The time has come for me to leave the Taylor Bennett Foundation after 11 years. I’m enormously proud of all we have achieved and the young people we have supported into the industry.

Infographic: How to allocate your 2019 marketing budget

PR Daily

How much will you spend on digital marketing in 2019? As online advertising gobbles up increasingly larger shares of marketing budgets, PR and marketing pros have to reevaluate their spending allocations. Where should today’s pros invest their precious marketing dollars?

[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.”

Does your PR agency practice team building? Here’s why it’s important

Agility PR Solutions

Whether you run a PR agency yourself or are a team manager in a large PR company, chances are you feel a weight of responsibility to make sure all of the people on your team have high morale and enjoy working together. After all, PR is a dynamic industry where mood and motivation play a […].

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What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided.

Infographic: The do’s and don’ts of social media automation

PR Daily

Typically, anything that improves efficiency is welcomed in our jobs. However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment.

Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work forward.

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For brands, purpose is what you do, not what you say

Agility PR Solutions

So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the pursuit of that intention.

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How to get traffic to your website and blog?

Brand24

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. Today I want to focus. how to Social Media Marketing

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

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Barokas Supports “Take Off Election Day”

Barokas

Over the last 20 years, Barokas has opened its doors to companies and clients looking to find and amplify their voice. On November 6, we’re shutting our doors so our employees can make theirs heard.

3 powerful tips for managing a global PR program

Agility PR Solutions

When I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever.

Video 106

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

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5 tips for executing live video

PR Daily

Picture it: A room set for a festive holiday gathering. The empty room contains long industrial-style tables adorned with beautiful place settings and colorful fall-themed centerpieces.

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#MediaMonday – Andrea Abbott

HMA Public Relations

Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? […]. The post #MediaMonday – Andrea Abbott appeared first on HMA Public Relations.

How to write a winning marketing plan in six easy steps

Agility PR Solutions

In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand.

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.