November, 2021

Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.


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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders.

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How to Manage Corporate Reputation with PESTLE Analysis


Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful.

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More Trending

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros | Business Wire Blog

Business Wire

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press?

Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error.

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PESTLE analysis: a new tool for your PR toolkit


Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis?

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Putting a $ value on the efficiency of your PR work. And comparing with advertising channels.

The Resolution Blog

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website?

Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different.

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How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

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Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic.

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Managing Corporate Reputation with PESTLE Analysis


Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.

Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

The Resolution Blog

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday.

Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. You make connections all of the time.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment | Business Wire Blog

Business Wire

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

Preparing and Responding to Market Changes

Ronn Torossian

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns.

10 Things to Consider When Planning Your PR Budget


Secure the budget you need to make the maximum impact for your PR efforts. PR Strategy

Using media monitoring and social listening for PESTLE analysis


Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

The Resolution Blog

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it.

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats.

10 Tips How to Communicate in the CEE Region | Business Wire Blog

Business Wire

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

Problem Solving Skills for Marketing Managers

Ronn Torossian

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Public Relations in Marketing

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing.

How to manage corporate reputation with PESTLE analysis


In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind.

Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.

The Resolution Blog

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online.