Business Wire

NOVEMBER 29, 2021

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. These events condense the product education journey, allowing visitors to learn as much as they can at one time.

Trade Shows 387

Trade Shows Blogging Education Publicity 387

Ronn Torossian

NOVEMBER 11, 2021

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed. Most […]. The post Developing an Effective Digital PR Campaign appeared first on.

Digital PR 378

Digital PR Strategy Company Agency 378

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

Agency 401

Agency Interviews Education Television 401

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

NOVEMBER 4, 2021

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for […]. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook.

Google 296

Google Data Brand Branding 296

Business Wire

NOVEMBER 2, 2021

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform. It’s knowing what journalists want, when they want it, and how they want to receive it.

Local 354

Local Blogging Pitching How To 354

Ronn Torossian

NOVEMBER 5, 2021

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof. Although this is an old marketing concept, the popularity of social media platforms, the importance […].

Company 367

Company Social Media Marketing Communications 367

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for the partnership.

Agency 333

Agency Internal International Resources 333

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.

Analysis 370

Analysis Tools Policies Reputation 370

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Resolution Blog

NOVEMBER 3, 2021

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website? A CPM of $80 means that […]. The post Putting a $ value on the efficiency of your PR work.

Advertising 296

Advertising Advertising Blogging 296

Cision

NOVEMBER 29, 2021

Secure the budget you need to make the maximum impact for your PR efforts.

Strategy 335

Strategy 335

Business Wire

NOVEMBER 17, 2021

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward. For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person.

Creativity 349

Creativity Blogging How To Employee 349

Ronn Torossian

NOVEMBER 29, 2021

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.

Twitter 195

Twitter Strategy Marketing Social Media 195

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency team , we also have a lot to be thankful for at our firm. Besides the opportunity to work in a fast- paced and ever-changing environment, what else can we call out as a blessing this Thanksgiving?

Agency 310

Agency B2B B2C Pitching 310

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listeni

Analysis 370

Analysis Corporate Reputation Measurement 370

The Resolution Blog

NOVEMBER 11, 2021

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]. The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR

Mobile 294

Mobile Education Groups Tools 294

Cision

NOVEMBER 15, 2021

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

How To 303

How To Media Strategy 303

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Business Wire

NOVEMBER 4, 2021

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press? Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

Pitching 336

Pitching Blogging How To Trends 336

Ronn Torossian

NOVEMBER 22, 2021

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market, which includes all its current or potential customers. Some companies end up figuring out that their […].

Marketing 195

Marketing Industry Company Brand 195

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors.

Analysis 195

Analysis Media Reputation Trends 195

Advertisement

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

The Resolution Blog

NOVEMBER 16, 2021

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2. AI? No. Full data attribution for PR?

Measurement 276

Measurement Data Industry Blogging 276

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action.

Pitching 193

Pitching Writing Media Advertising 193

Business Wire

NOVEMBER 8, 2021

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand. CEE is a diverse mix of countries stretching East from Germany and Austria and South from the Nordic countries.

Blogging 314

Blogging How To Communications Internal 314

Cision

NOVEMBER 3, 2021

Press releases that focused on ESG stood out from the crowd this month.

Blogging 296

Blogging 296

Advertisement

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Garrett Public Relations

NOVEMBER 28, 2021

You've heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input. The post 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing 218

Marketing Publicity B2B Content Marketing 218

Prowly

NOVEMBER 18, 2021

Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]. The post Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders appeared first on Prowly Magazine.

Pitching 197

Pitching How To Marketing Media 197

The Resolution Blog

NOVEMBER 8, 2021

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]. The post Show the predicted $$$ impact of your coverage.

Blogging 207

Blogging 207