July, 2019

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

How To 222

What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again

PRSay

You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part. Not only did they secure a star-studded cast; they also already have proof that the storyline can win the hearts of moviegoers.

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7 ways influencers have changed marketing strategies

Agility PR Solutions

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater - PR

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>. Enterprise Executives Marketing PR & Comms Branding Risk Management

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The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace.

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.

Agency 257

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand.

Brand 181

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend. PR pros agree that social media is vital to their work.

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

SEO 233

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

Ethics 211

Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

Crisis 146

4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. In fact, for most brands, it’s surprisingly hard to be hip. But, when getting eyes on your content matters, you can’t lose out because of one ill-timed tweet or outdated meme.

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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job.

With authenticity under attack, new research explores PR’s toughest challenges

Agility PR Solutions

17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken on a life of its own the last few years. Seemingly everyone in town under the age of 32 has been nominated for this award!

5 cringeworthy content marketing tactics

PR Daily

Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials. It’s totally human to make a spelling or grammatical error here or there.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

The defensive PR practitioner

Prakkypedia

I was part of a PR panel on ABC radio recently. (I I had to take care to squeeze the headphones on over my hair, held up in a bun).

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

How I’m organizing my first class on strategic communications at the University of St. Thomas

Communications Conversations

This fall I’ll assume a role I’ve been working toward for the last 20+ years. The role of professor. I’ll be teaching my first class as an adjunct professor at the University of St Thomas starting on Sept. The class? Strategic communications.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Podcasts and video are hot. Podcasts’ popularity has surged in recent years.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s a question of figuring out what the story is.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting.