July, 2019

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

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What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again

PRSay

You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part. Not only did they secure a star-studded cast; they also already have proof that the storyline can win the hearts of moviegoers.

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7 ways influencers have changed marketing strategies

Agility PR Solutions

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater - PR

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>. Enterprise Executives Marketing PR & Comms Branding Risk Management

More Trending

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.

The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand.

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How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips. How can PR pros break the ice and start a conversation?

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

How much influence is left on Insta?

The Resolution Blog

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions.

Crucial parts of holding statements in crisis PR

PR Daily

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives. When disaster strikes, you have to respond quickly.

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With authenticity under attack, new research explores PR’s toughest challenges

Agility PR Solutions

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

How to Cultivate Lasting Media Relationships

Meltwater - PR

Those who work in public relations are expected to be the best when it comes to honing a message that sticks and moving a reader or viewer to take a… Read More >>>. Blog PR & Comms

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Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job.

How to make your news story last longer

The Resolution Blog

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say ‘public relations’! But what if there was a way to keep it in front of people for longer?

A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck. If you ask 10 PR professionals what they do for a living, you’ll probably get 10 different answers.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

Why PR should get a slice of the marketing pie

PR Daily

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too? Of all the venerable questions (Paper or plastic? The chicken or the egg? Ginger or Mary Ann?)

Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

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CIPR kicks off #AIinPR Primer series with introductory guide to AI

Stephen Waddington

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website.

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