ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In fact, my day job can sometimes feel like playing in the band.

Pitching 193

Pitching B2B Examples Interviews 193

Agility PR Solutions

JANUARY 3, 2023

Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and how they reflect their commitments to sustainable production and food security. […].

Brand 148

Brand Branding Trends Industry 148

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

There’s nothing like starting off the year with a bang. Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” Well said. The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications.

Communications 156

Communications Advertising Advertising 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That’s why it’s so important for companies to start investing in […].

Customer Service 86

Customer Service Consumer Company Brand 86

Agility PR Solutions

JANUARY 3, 2023

A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social commerce to boost brand awareness, sales, and customer engagement, including user feedback requests, availing of customized choices, use […].

Trends 86

Trends Strategy Brand Branding 86

Institute for Public Relations

JANUARY 3, 2023

This summary is provided by the IPR ESG & Purpose Research Library. Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility → The post Ethical Technology: Everyon

Ethics 98

Ethics Technology Survey Consumer 98

PR Fuel

JANUARY 3, 2023

Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release. This is a great way to share news about your business. But if you want to ensure that. Read More The post Writing a Press Release: The Importance of SEO appeared first on eReleases.

SEO 96

SEO Writing Engineering 96

Solo PR Pro

JANUARY 3, 2023

Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022. Spoiler: It's a lot of great content, if we do say so ourselves! Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. 1. How To Handle — and Avoid — Late Payments as a Solo PR Pro.

Blogging 91

Blogging Small Business Tools Journalism 91

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stuart Bruce

JANUARY 3, 2023

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

Measurement 78

Measurement Analytics Report Publicity 78

Prohibition

JANUARY 3, 2023

We’re kicking off 2023 with another meet the team! This month, get to know all about our bookworm and very talented writer – Courtney. How long have you been at Prohibition? Around 9 months – I started in April 2022! What do you love most about your job? I love how exciting it is! We always seem to have really great work going on – loads of fun campaigns and exciting projects.

Meeting 62

Meeting Travel Instagram Social Media 62

Institute for Public Relations

JANUARY 3, 2023

Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.

Employee 52

Employee Strategy Communications Company 52

OnePitch

JANUARY 3, 2023

Zach Wichter from USA Today is our guest on this week’s episode of Coffee with a Journalist. As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Travel 52

Travel Transportation Pitching Data 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations.

Measurement 52

Measurement Media Publicity How To 52

Maxim Behar

JANUARY 3, 2023

In the Bulgarian parliament we have been witnessing terrible scenes for years, the kind that none of us would allow even at home, not to mention that we would not use such phrases to our bitterest enemies. We have chosen to be governed by people without even their first seven years of upbringing, even less the next years of their life. In every parliament there are debates.

Government 72

Government 72