ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In fact, my day job can sometimes feel like playing in the band.

Pitching 207

Pitching Social Media B2B Media 207

Agility PR Solutions

JANUARY 3, 2023

Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and how they reflect their commitments to sustainable production and food security. […].

Brand 148

Brand Branding Trends Communications 148

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

There’s nothing like starting off the year with a bang. Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” Well said. The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications.

Communications 156

Communications Advertising Advertising 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT.

Publicity 113

Publicity Interviews Social Media Media Relations 113

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That’s why it’s so important for companies to start investing in […].

Customer Service 88

Customer Service Consumer Company Publicity 88

Agility PR Solutions

JANUARY 3, 2023

A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social commerce to boost brand awareness, sales, and customer engagement, including user feedback requests, availing of customized choices, use […].

Trends 88

Trends Brand Branding Strategy 88

Solo PR Pro

JANUARY 3, 2023

Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022. Spoiler: It's a lot of great content, if we do say so ourselves! Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. 1. How To Handle — and Avoid — Late Payments as a Solo PR Pro.

Blogging 98

Blogging Communications Social Media Media Relations 98

Culpwrit

JANUARY 3, 2023

Top 5 Tips for the New Year By Judith Stern Friedman January is a fitting time to reflect on our work as communication professionals. Thanks to the Romans, the name of this month hails from Janus, the god of beginnings and transitions. How ironic that in a writing framework, starting and transitioning are among our… Continue reading Resolved: To Write Better.

Writing 98

Writing Communications 98

PR Fuel

JANUARY 3, 2023

Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release. This is a great way to share news about your business. But if you want to ensure that. Read More The post Writing a Press Release: The Importance of SEO appeared first on eReleases.

SEO 84

SEO Writing Engineering 84

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stuart Bruce

JANUARY 3, 2023

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

Measurement 78

Measurement Analytics Report Publicity 78

Maxim Behar

JANUARY 3, 2023

In the Bulgarian parliament we have been witnessing terrible scenes for years, the kind that none of us would allow even at home, not to mention that we would not use such phrases to our bitterest enemies. We have chosen to be governed by people without even their first seven years of upbringing, even less the next years of their life. In every parliament there are debates.

Government 72

Government 72

Prohibition

JANUARY 3, 2023

We’re kicking off 2023 with another meet the team! This month, get to know all about our bookworm and very talented writer – Courtney. How long have you been at Prohibition? Around 9 months – I started in April 2022! What do you love most about your job? I love how exciting it is! We always seem to have really great work going on – loads of fun campaigns and exciting projects.

Meeting 62

Meeting Social Media Instagram Travel 62

Institute for Public Relations

JANUARY 3, 2023

Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.

Employee 52

Employee Communications Publicity Strategy 52

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

OnePitch

JANUARY 3, 2023

Zach Wichter from USA Today is our guest on this week’s episode of Coffee with a Journalist. As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Pitching 52

Pitching Travel Transportation Data 52

Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations.

Measurement 52

Measurement Media Publicity Media Relations 52