ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming. It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned.

Ethics 152

Ethics Employee Training Reputation 152

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal how attitudes towards advertising and monetization have evolved, as well as […].

Mobile 117

Mobile Consumer Marketing Advertising 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . With so much noise in the digital sphere, real-time media monitoring (RTMM) brings a sense of clarity and allows brands to easily track their status online.

Reputation 88

Reputation Measurement Brand Branding 88

Stuart Bruce

SEPTEMBER 22, 2022

When Facebook changed its name to Meta last year, it catapulted the metaverse into the mainstream news agenda. But what is the metaverse? Or should … © Stuart Bruce - What is the metaverse, why does it matter and how does it work? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Crisis Communications 78

Crisis Communications Crisis Corporate Facebook 78

Agility PR Solutions

SEPTEMBER 22, 2022

Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business’s ability to generate revenue. Major financial harm could result from an episodic incident that gets negative press […].

Financial 78

Financial Corporate Publicity Crisis 78

HMA Public Relations

SEPTEMBER 22, 2022

HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!

Education 88

Education Publicity 88

Agility PR Solutions

SEPTEMBER 22, 2022

The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the company will provide. This is the main reason why Shopify […]. The post How to maximize your marketing on Shopify appeared first on Agility PR Solutions.

How To 78

How To Marketing Company Brand 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

SEPTEMBER 22, 2022

The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

Fashion 110

Fashion Industry Blogging 110

Communications Conversations

SEPTEMBER 22, 2022

It might be time, right? You don’t want to admit it. I don’t want to admit it. But it might be time to give up on grammar. Now, to be clear, I’m not saying we completely give up and just go text messaging on the bit. But I am saying I think the end is near for the grammar police out there. You’re hanging on, but you know the end is in sight.

Instagram 79

Instagram Training Education Twitter 79

HMA Public Relations

SEPTEMBER 22, 2022

From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.

Creativity 76

Creativity How To Publicity 76

Axia PR

SEPTEMBER 22, 2022

Earn more news media coverage by pitching stories with conflict. Everyone loves drama. Yes, even you. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

Comparison 62

Comparison Sports Pitching Consumer 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stern + Associates

SEPTEMBER 22, 2022

Addressing and improving mental health and wellbeing has become a cornerstone of workplace conversation over the last few years. Between impacts from large-scale news events breaking almost daily, after-effects of the pandemic, and concerns about ongoing global conflicts, the uncertainty of what’s coming next is taking a toll on our mental health, including at work.

Employee 62

Employee Leadership Exercises Mobile 62

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. The co-host of This Morning has refused to apologise for the row sparked by the allegation that she and co-presenter Phillip Schofield jumped the queue of mourners paying their respects to the Queen.

Crisis 60

Crisis Comparison Reputation Film 60

The Hoyt Organization

SEPTEMBER 22, 2022

Public relations is fundamental in today’s business world for companies and brands seeking strategic communication. Good PR promotes brand awareness and garners media attention. It also aids in the development of trust between businesses and society. Public relations enables businesses to maintain positive relationships with stakeholders, their target audience, and the public.

Publicity 52

Publicity Brand Branding Communications 52

Ethical Voices

SEPTEMBER 22, 2022

This week there were quite a few ethical issues. TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. Another common theme was where do you draw the boundaries when it comes to student loan forgiveness to public/work-life boundaries. There were also a few articles that showed multiple facets of purpose and greenwashing. .

Ethics 52

Ethics Viral Banking Engineering 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity