Deirdre Breakenridge

OCTOBER 30, 2017

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new way to take a look into who you are, here are 7 steps to use so digital to work for you. Perform a digital audit. The first step in boosting your brand is understanding what’s currently out there.

Brand 229

Brand Branding Pinterest Instagram 229

Business Wire

OCTOBER 30, 2017

Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists. When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December.

Blogging 150

Blogging Publicity Media Relations Media 150

Ronn Torossian

OCTOBER 30, 2017

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, making it number 30 with a bullet when compared to, um, 29 other companies that make up the DOW stock average. Yes, you read that right.

Report 150

Report Blogging Company Brand 150

Prowly

OCTOBER 30, 2017

Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine.

How To 180

How To Brand Branding Crisis Communications 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

OCTOBER 30, 2017

When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces one problem after another. That seems to be where Uber is these days. The latest … three female engineers at Uber Technologies Inc. have filed a discrimination suit against the company for gender and race bias.

Crisis 150

Crisis Engineering Technology Blogging 150

Axia PR

OCTOBER 30, 2017

October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. (See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.). On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release.

Journalism 69

Journalism Publicity Media Relations Media 69

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. At least, that’s according to the emails regularly hitting my inbox. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”.

Media 61

Media Pitching Radio Newspapers 61

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. The event is being hosted by the PR Company. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

PR News

OCTOBER 30, 2017

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued. The post What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common?

Blogging 64

Blogging Crisis Management Google Digital PR 64

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Communications

Public Relations Sydney

OCTOBER 30, 2017

Occasionally, I come across a blog post with another author’s name that is almost identical to something I’ve published before. It happened recently, and frankly, I wasn’t happy about it. I’m not talking about someone using a similar idea; I’m talking about third-party published content that mimics my own word-for-word. I’ve also comes across LinkedIn […].

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LinkedIn Blogging Publicity 61

HMA Public Relations

OCTOBER 30, 2017

I met ABC 15 morning and mid-day news anchor Dan Spindle a few weeks ago. If you get up early enough, you can catch him anchoring ABC 15 Mornings from 4:30 - 7 a.m. and again at 11 a.m. We both share a passion for Arizona sports and the civic pride that is evident in our state’s small towns. He’s been nominated for Emmy awards and has been honored by the Associated Press for his anchoring.

Sports 62

Sports Publicity Television Report 62

Stern + Associates

OCTOBER 30, 2017

An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value. The post How to Keep Communications Planning from Haunting You in 2018 appeared first on Stern Strategy Group.

Communications 54

Communications How To B2B Groups 54

Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Keep it simple. Be specific. Use a targeted approach. Journalists usually work on deadlines and have time limits. Chances are the more you send them, the less they’ll pay attention.

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Pitching How To Media Sports 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be.

Measurement 215

Measurement Media System Tools 215

Business Wire

OCTOBER 30, 2017

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists. When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December.

Infographics 154

Infographics Travel Product Launch Video 154