Thu.Mar 12, 2020

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Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.

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Trending Sources

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What are the Best Ways to Obtain Speaking Engagements

Ronn Torossian

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task. In fact, speaking engagements are an excellent way to grow a […]. The post What are the Best Ways to Obtain Speaking Engagements appeared first on.

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Crenshaw Team Adapts To The WFH Life

ImPRessions - Crenshaw Communications

With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts. With upgraded remote server access and a positive attitude, we’ve left our Flatiron office to work from home until the social distancing protocol is eased. Luckily, we’ve been able to maintain high client service and productivity standards, and no one needs to commute, so there’s a savings on t

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Multimedia Mistakes That Are Killing Your Web Content

Cision

These common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand.

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More Trending

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UK Media Moves including BBC Radio 5 Live, GLAMOUR, Moneywise and more!

Cision

Julie Cullen has been appointed as new Managing Editor by BBC Radio 5 Live, Gina Onegina is now Video Director at GLAMOUR and Sam Barker will be the new Deputy Editor at Moneywise.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. .

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Media Moves at NPR & Popular Science, Crain’s New York Hires Editor

Cision

Corinne Iozzio promoted at Popular Science, Robert Hordt joins Crain’s New York, and more.

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5 comprehensive ways to appeal to modern-day consumers

Agility PR Solutions

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation with the public and helping you to both attract and retain customers. […]. The post 5 comprehensive ways to appeal to modern-day consumers appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2020

Muck Rack

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2020

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Go farther by being smarter—the secret to content optimization

Agility PR Solutions

In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of applause. But once the roar of the crowd has quieted, you still only […]. The post Go farther by being smarter—the secret to content optimization appeared first on Agility PR Solutions.

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Every organization – big or small – needs a Coronavirus Crisis PR plan

The Stalwart Blog

I’ve been on the phone for the last couple of days asking folks about the Coronavirus. In particular, I wanted to determine their willingness to participate in some of the events that going on with some of the nonprofits with whom I work, as well as some a few upcoming business networking events. At least here in Southern California, everything is apparently a go in my world, but that’s not the case for most of the organizations that I know.

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The culture of influence—what makes an influencer effective with Gen Z and Millennials?

Agility PR Solutions

What draws younger consumers like Gen Z and Millennials to influencers? New research from brand strategy and trend forecasting firm Cassandra takes a deep dive into the influencer space today to understand what gives influencers their influence, what brands need to do to be successful in the space, and the impact influencers have on purchasing […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How do you avoid answering a hard question?

HMA Public Relations

In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Check out these tips to avoid answering hard questions. The post How do you avoid answering a hard question? appeared first on HMA Public Relations.

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Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans

Agility PR Solutions

A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3 months, and of that group, nearly 79 percent were planning on traveling […]. The post Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans appeared first on Agility PR Solutions.

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A Message of Hope and Relatability: If COVID-19 Has You Worried About Your Business, You Are Not Alone

Melissa Agnes

I received the following letter today from a client and it spoke to me. It spoke to me because of how pure, true and relatable this message is. I’ve chosen to share it with you because I want you to know that the fear you are likely experiencing amidst the Coronavirus (COVID-19) crisis is normal and it’s OK. Everyone—and I mean everyone from world leaders, to business leaders, to those employed by those businesses, to consumers and families at home—everyone is experiencing some elements of fear

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Transforming Pressure and Stress into Productivity

Konnect Agency

According to Business News Daily , public relations executives have one of the most stressful jobs in the U.S., taking eighth place under military personnel, firefighters, airline pilots police officers and the like. With five years of a career in public relations now under my belt, I can certainly attest to the amount of stress that can circulate a PR office.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission