Stephen Waddington
APRIL 25, 2022
The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. Switching from a solution focused mindset to a reflective mindset is the most challenging aspect of working in both practice and academia.
Agility PR Solutions
APRIL 25, 2022
The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies. Fortunately, there are a variety of digital tools companies can use to keep track of the performance […].
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Reputation Specialist Michael Toebe
APRIL 25, 2022
Johnny Dep and Amber Heard. The Johnny Depp - Amber Heard defamation slugfest and trial continues and its drawn a loyal audience to the media coverage. The claims of ugly behavior and abuse on both sides are startling. Who’s telling the truth, or more of it and who’s concocting a story for selfish benefit? There are strong advocates for each side. This case, however, has a different element than who will ‘win.
Agility PR Solutions
APRIL 25, 2022
New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.” The firm’s latest Brands in Motion global report, Making Net Zero Net Positive for Everyone, conducted by WE and YouGov, […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
APRIL 25, 2022
A mobile-friendly website is key for success. According to Statcounter, 56.5% of all global web traffic is done via mobile devices as of March 2022. This means the majority of people viewing your website are likely doing it via a mobile device. Because of that, you’ll need to make sure to give mobile users the best experience they can on your site. Thankfully, there are ways to make your site mobile-friendly and several ways to check how your website looks on mobile devices, making this less pai
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
APRIL 25, 2022
It is estimated that there are between 3.2 and 37.8 million social media influencers. That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Although many choose to turn their nose up at those who label themselves as ‘influencers’ and ‘content creators’, we can’t deny that those who are doing it right are reaping the rewards.
Agility PR Solutions
APRIL 25, 2022
While three-quarters (77 percent) of respondents in a new business survey say they work in an environment where it is safe to fail in the name of innovation, 38 percent said their companies are not investing enough in innovation, 35 percent cited the lack of clear ownership, and 33 percent said the absence of a clear […]. The post New innovation trends report card reveals barriers to innovation appeared first on Agility PR Solutions.
PR in High Definition
APRIL 25, 2022
Nowadays, attention span is one of the scarcest commodities we have in modern society. Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies.
HMA Public Relations
APRIL 25, 2022
#MediaMonday is here again! Today's feature comes to us from Kathryn M. Miller, the editor of North Central News. Find out more on how she got her start in writing, her outlet and much more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
APRIL 25, 2022
Other than losing an hour in bed, April has had a lot to offer: longer days, better weather, and chocolate moulded in perfectly shaped ovals! It’s also when it really begins to look and feel like summer; as the eternally optimistic people of Britain begin to emerge from their long hibernation in the hopes of experiencing the elusive phenomena known as sunshine.
Landis PR
APRIL 25, 2022
By Landis Staff. What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked with Luke to regain his physical strength and independence so he could return to school for his senior year of college.
NewsWhip
APRIL 25, 2022
A lot has changed since the first Earth Day celebration in 1970. The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.
NewsWhip
APRIL 25, 2022
A lot has changed since the first Earth Day celebration in 1970. The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
NewsWhip
APRIL 25, 2022
A lot has changed since the first Earth Day celebration in 1970. The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.
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