Tue.Jan 11, 2022

3 metrics you need to prove PR’s ROI in 2022

PR Daily

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success. When it comes to proving ROI, sales and marketing seem to have it easy. Their activities are undeniably linked to the bottom line of their organization.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

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Less is More in Content Marketing

Ronn Torossian

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Trends in personal branding: When brand aligns with values, most Americans will spend more

Agility PR Solutions

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

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Mapping out a customer’s journey—4 steps to success

Agility PR Solutions

It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change up those wants and needs.

How to keep your remote workers happy in 2022

PR Daily

To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention. A communicator’s most daunting task is often trying to quantify their impact.

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8 types of visuals your content marketing strategy needs in 2022 and beyond

Agility PR Solutions

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs.

Reporters reflect on their experience covering the Jan. 6 insurrection

PR Daily

Lisa Camooso Miller of ‘The Friday Reporter’ podcast looks into how the fourth estate is reflecting on a traumatic anniversary—and what it means for their PR partners. One year after the attacks on the U.S.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. I don’t get too excited about private equity money in PR technology. The industry track record in this vertical isn’t good for customers in my observation.

Pinterest, others show support for paid family leave on social media

PR Daily

TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue. As the movement to embrace comprehensive paid family leave gains momentum in the U.S., companies are beginning to institute—and advertise—their own leave policies.

FREE Webinar For Nonprofits: Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond

Reputation Us

On Friday, January 28, 2022 from 9:30 a.m. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS. Title.

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

PR Daily

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more. Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Apple workers have captured the public’s attention over internal policies

NewsWhip

In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. .

PR Students: Scholarship Season is Here. Apply Now.

Culpwrit

When I desperately needed money to complete my senior year in college, a professor recommended that I apply for the Eugene C. Pulliam Journalism Scholarship. Until then, I thought scholarships were awarded only to A students.

To Craft Better Media Pitches, Offer Value to Reporters

PRSay

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer.

Three Ways to Outsource Your Company's Public Relations

Axia PR

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest.".

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

12 people I want to have coffee with in 2022

Communications Conversations

Early January each year means one thing for me: Developing my annual “coffee list!” ” I’ve been at this (formally and publicly, at least) for 5+ years now. As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. There is no pressure to meet with me. If folks don’t want to get together, that’s perfectly fine.

Social Giving – How Should Corporations Approach It?

HMA Public Relations

Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post. PRGN community relations

5 Solos Share Their No. 1 Business Goal for 2022

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business.

How to Use Linktree for Social Media Promotion

5W PR

Many companies are using social media platforms these days to promote themselves and their products or services. One of the essential elements of running a successful business social media account is driving people to take a specific action, which frequently means getting consumers to click a link in the account’s bio section. In fact, many businesses tend to use the phrase “link in bio” on social media.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

FIDIC contracts – what’s new for 2022?

Practical Law Construction

The title of my review of the last online FIDIC conference a year ago, FIDIC contracts – a preview of what is to come , now has a somewhat ominous ring to it as for the second year running the International Users’ Conference had to convene online in December 2021 due to the current COVID-19 situation.