Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year. Taking a deeper look into how a company can become publicly traded, Michael Becker , Business Wire’s executive vice president of strategic initiatives and partnerships, discussed the IPO market and best practices for IPO communication with an expert panel featuring: Don Duffy : President of ICR, a communications and advisory firm actively workin

Company 299

Company Publicity Communications Blogging 299

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.

Writing 294

Writing Journalism Pitching Guidelines 294

Ronn Torossian

JANUARY 11, 2022

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. Between getting on board with the latest platforms, and experimenting with new content formats such as AR/AR or NFTs, there are plenty of content marketing options that […].

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Content Marketing Marketing Industry Company 195

Agility PR Solutions

JANUARY 11, 2022

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs. Fortunately, some tricks can help brands create content that delivers results. One of them […]. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.

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Content Marketing Strategy Marketing Brand 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Reputation Us

JANUARY 11, 2022

On Friday, January 28, 2022 from 9:30 a.m. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS. Title. Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond. Register HERE.

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Nonprofit Reputation Crisis Community 103

Solo PR Pro

JANUARY 11, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 1 business goal for 2022. We asked our panel of solo PR pros to share one of their business goals for the year ahead. 1.

Writing 98

Writing Community Storytelling Education 98

Agility PR Solutions

JANUARY 11, 2022

It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change up those wants and needs. To figure out why […]. The post Mapping out a customer’s journey—4 steps to success appeared first on Agility PR Solutions.

Trends 148

Trends Technology Company Brand 148

Culpwrit

JANUARY 11, 2022

When I desperately needed money to complete my senior year in college, a professor recommended that I apply for the Eugene C. Pulliam Journalism Scholarship. Until then, I thought scholarships were awarded only to A students. Except for my journalism and political science courses, I was anything but an A student. That scholarship, plus… Continue reading PR Students: Scholarship Season is Here.

Journalism 91

Journalism Course 91

NewsWhip

JANUARY 11, 2022

In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. . Apple employees have been speaking out about perceived injustices in the workplace for many months, but the recent call for protections had to do with rising cases of Covid and workers staging a walkout on Christmas Eve.

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Policies Internal International Employee 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JANUARY 11, 2022

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest.". When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.

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Company Publicity Measurement Community 62

HMA Public Relations

JANUARY 11, 2022

Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post.

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Corporate Community 66

Communications Conversations

JANUARY 11, 2022

Early January each year means one thing for me: Developing my annual “coffee list!” I’ve been at this (formally and publicly, at least) for 5+ years now. As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people.

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Exercises Meeting Energy Retail 60

Practical Law Construction

JANUARY 11, 2022

The title of my review of the last online FIDIC conference a year ago, FIDIC contracts – a preview of what is to come , now has a somewhat ominous ring to it as for the second year running the International Users’ Conference had to convene online in December 2021 due to the current COVID-19 situation. It felt a bit more “down to business” than last year with no online networking platform between Zoom sessions, but instead included some excellent, hosted, breakout discussi

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Insurance Insurance Conference Groups 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire the “spray and pray” approach of sending the same pitch to large numbers of reporters and then hoping for the best.

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Pitching Report Media Writing 190

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. I don’t get too excited about private equity money in PR technology. The industry track record in this vertical isn’t good for customers in my observation. There’s also a lot of institutional money sloshing around in PE right now because interest rates are so low.

Reputation 85

Reputation Technology Tools Data 85

5W PR

JANUARY 11, 2022

Many companies are using social media platforms these days to promote themselves and their products or services. One of the essential elements of running a successful business social media account is driving people to take a specific action, which frequently means getting consumers to click a link in the account’s bio section. In fact, many businesses tend to use the phrase “link in bio” on social media.

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Social Media How To Media Instagram 60