Mon.Oct 10, 2022

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How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).

Agency 329
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Riding the News vs Writing the News

PRT Submitted Articles

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.

Writing 246
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Yet U.S. brands have been gearing up full throttle on PR and marketing communications campaigns.

Consumer 163
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How to Constructively Approach a Reputational Crisis in PR

PRT Submitted Articles

In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Beyond media relations: Creating a new path for PR

Agility PR Solutions

This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust Signals provides practical advice for all marketers and business […]. The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions.

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FTSE 100 communications research reveals serious lack of professional PR

Stuart Bruce

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or … © Stuart Bruce - FTSE 100 communications research reveals serious lack of professional PR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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Rethinking Modern PR: Going Beyond the Press Release

PRT Submitted Articles

No one begrudges a life sciences company for wanting to bask in the limelight that validates your mission of improving patient lives and advancing healthcare. To be a media attention magnet feels.

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5 ways to use product packaging as a marketing tool

Agility PR Solutions

Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank canvases and its packaging can help it to stand out […]. The post 5 ways to use product packaging as a marketing tool appeared first on Agility PR Solutions.

Tools 86
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Industry Trends Within the Field of PR

PRT Submitted Articles

There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years

Industry 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital disruption poised to maintain pace and/or accelerate over next 5 years

Agility PR Solutions

New research from global consultancy Bain & Company shows that digital disrupters put “digital” at the very top of their agendas, yet even they are having to adapt to a fresh wave of emerging technologies that are enabling new competitors and business models. According to the firm’s fifth annual Benchmarking Survey of Corporate Digital Transformation, […].

Survey 86
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#MediaMonday – Lori Jane Gliha

HMA Public Relations

Happy #MediaMonday! Meet Lori Jane Gliha, a new member of the Newsy investigative reporting team at the Scripps Washington bureau. Click to read more!

Meeting 95
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Tech for progress: How DEI front runners harness technology for deeper insights on culture

Agility PR Solutions

As communicators are learning, all the answers are in the data—if harnessed and evaluated correctly. And that applies to company culture as well. In fact, new research from professional services firm Genpact, which focuses on delivering digital transformation, reveals companies miss a huge opportunity for consequential progress toward increasing diversity, equity, and inclusion (DEI) if […].

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What is content marketing and how can it help your business?

Prohibition

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. The objective is usually to either drive sales, generate leads or build brand awareness and reputation. What are the different types of content marketing? When people think of content marketing, usually the first thing that springs to mind is writing of some form.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).

Agency 77
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TV’s toughest show or are the celeb contestants not tough enough? Experts says showbiz SAS: Who Dares Wins recruits might underestimate how gruelling show is after SIX ‘were forced to drop out’

Mark My Words

Daily Mail Online PR experts have said that the celebrities taking part in SAS: Who Dares Wins might be underestimating just how gruelling the show is after a spate of contestants including rugby player Gareth Thomas, Towie star James Argent and The Wanted ‘s frontman Siva Kaneswaran were all reportedly forced to pull out of the reality quasi-military training show on medical grounds.

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A new direction

Wadds Inc.

Joining Wadds Inc. makes a lot of sense as we pool resources, maximise our expertise of the creative industries and cut out duplication. We’re excited to put our partnership to work. Most people will know that over the past few years, my focus at Astute.Work was on building out the management consultancy side of the business. Working as a professional adviser and non-executive director is something I love and I’ve spent considerable time developing my experience and skills, most latterly complet

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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission