Ronn Torossian

NOVEMBER 21, 2017

Almost everything could benefit from increased transparency. Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. In fact, they may need to focus on transparency over and above the normal need. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency.

Company 240

Company Financial Education Blogging 240

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

How To Social Media B2C Television 149

Prowly

NOVEMBER 21, 2017

PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine.

Analytics 149

Analytics Google Measurement Data 149

PRSay

NOVEMBER 21, 2017

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. When my baby was born, I looked for something more flexible and became a private investigator for our county. I was still investigating when a school PR job opened up in my community. I hadn’t been looking for it, but when my mom (a school employee) sent me the job description, I realized it described ME.

Study 89

Study Newspapers Journalism Community 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

NOVEMBER 21, 2017

In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand. The post Breaking Out Of The Creativity Crisis Part 2 appeared first on Prowly Magazine.

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Creativity Crisis Meeting Marketing 139

Presspage

NOVEMBER 21, 2017

Provide reachable contacts. Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). The traditional pressroom tends to just feature the name, e- mail address and phone number of just one or two contact persons a journalist can reach for questions or comments on a story.

Media 68

Media Web Mobile Study 68

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive.

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Technology Data Interviews Marketing 61

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this weekend. You can download or stream the podcast via Libsyn or subscribe via iTunes. Here’s what you’ll learn. #PRin2018. I’ve published an article and deck about the outlook for public relations and social media in 2018.

Local 61

Local Twitter Blogging Social Media 61

Mark My Words

NOVEMBER 21, 2017

The Guardian Online, 21 November 2017. “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. “For a cynical old git like me, you can see the roots of all the stories [in the papers about advent calendars],” he says. “It’s very difficult to keep your client happy around Christmas, with the rest of the noise.

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Brand Branding Creativity Measurement 60

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Communications

Stern + Associates

NOVEMBER 21, 2017

The entire concept of inbound marketing relies on your ability to drive traffic to your site. Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog. The post How to write blog headlines that drive search traffic (Search Engine Watch) appeared first on Stern Strategy Group.

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Engineering Writing Blogging How To 59

HMA Public Relations

NOVEMBER 21, 2017

From the AP Stylebook to state and federal laws, there are rules out there for just about anything. This includes the express lane at the grocery store. [Click below for more]. The post Grey vs. Black and White appeared first on HMA Public Relations.

Publicity 50

Publicity 50

Stern + Associates

NOVEMBER 21, 2017

In this article by Robby Brumberg on Ragan.com, Whitney Jennings shares her best tips for starting a podcast based on her experience editing Stern Strategy Group’s Minds Worth Meeting. A few of her. The post How to add podcast power to your communication arsenal (Ragan.com) appeared first on Stern Strategy Group.

Communications 48

Communications How To Groups Meeting 48

Mora Communications

NOVEMBER 21, 2017

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. Although there are several definitions, and there is some disagreement of what precisely a brand is, where most everyone agrees is that establishing a strong brand is essential for a successful business, practice or venture. .

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Brand Branding Wikipedia Print 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Deirdre Breakenridge

NOVEMBER 21, 2017

A Guest Post by April Pensa, Student, Marist College. A common misconception is that most college students enter their freshman year already having their major declared. The truth is a majority of college freshmen enter undeclared, questioning what career path is right for them. As an undeclared student myself, I know how difficult and frustrating this can be.

Social Media 39

Social Media Media LinkedIn Twitter 39

Beyond PR

NOVEMBER 21, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

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Marketing Infographics Video Content Marketing 68