Cision

SEPTEMBER 10, 2020

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Case Study 369

Case Study Software Study Company 369

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products. Additionally, with everyone staying at home due […].

Marketing 248

Marketing Industry Brand Branding 248

Business Wire

SEPTEMBER 10, 2020

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. We talked about what is going on in the world, how these experts see the future, and practical tips for managing today’s complex PR world.

Agency 227

Agency Blogging Publicity 227

Communications Conversations

SEPTEMBER 10, 2020

“The Snack Guy.” That’s what a number of folks know Dan DeBaun as at his employer, Life Time. But, as you’ll quickly see in this short interview, Dan is a whole lot more. He’s a former journalist-turned-PR pro. He’s a runner. And, he may be the first (and only) journalist to interview cats on TV! (see below for the full story).

Radio 167

Radio Journalism Interviews Energy 167

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are overworked now and carry many roles. By being a trusted source for them, you help make their job easier. Get to know a journalist’s work.

Publicity 130

Publicity Television Pitching Resources 130

Cision

SEPTEMBER 10, 2020

David Harding has joined The Independent as International Editor; Brooke Masters appointed Chief Business Commentator at the FT; LBC announces autumn schedule and new shows.

Internal 120

Internal International Media Blogging 120

5W PR

SEPTEMBER 10, 2020

As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that defines us, it’s how we deal with it.”. Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. Most faux pas are self-inflicted and could have been avoided with some forethought.

Publicity 128

Publicity Retail Policies YouTube 128

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities. Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the m

Agency 122

Agency Creativity Marketing Government 122

Cision

SEPTEMBER 10, 2020

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.

Journalism 120

Journalism How To Writing Blogging 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The 6 th Amendment of the Constitution specifies the right to legal representation and, in medicine, the Hippocratic Oath is still a sacred tenet.

Ethics 133

Ethics Policies Guidelines Employee 133

Agility PR Solutions

SEPTEMBER 10, 2020

People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business Value (IBV) study. The survey of more than 14,500 adults across Brazil, China, Germany, India, Mexico, Spain, the United Kingdom and the United […].

Survey 113

Survey Study Groups Trends 113

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. You can change that. A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. “If the newsroom in questi

How To 78

How To Product Launch Conference Newspapers 78

Awario

SEPTEMBER 10, 2020

In this article, we'll look at how social listening can be used to simplify and improve HR.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. You can change that. A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. “If the newsroom in questi

How To 78

How To Product Launch Conference Newspapers 78

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. To start, he comes from an ad operations and customer success background. Less than four years ago, he was leading the account management team at LiveIntent. He’s also not afraid to speak his mind. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Brand 71

Brand Branding Marketing Facebook 71

Muck Rack

SEPTEMBER 10, 2020

How Major League Fishing uses Muck Rack to achieve PR goals

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HMA Public Relations

SEPTEMBER 10, 2020

How often do you fill out surveys? You can be helping out businesses more than you know by taking a few minutes to give your opinions. Read more. The post The Power of Surveys appeared first on HMA Public Relations.

Survey 60

Survey Publicity 60

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year.

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B2B Consumer Marketing Survey 111