Thu.Sep 10, 2020

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

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13 smart, affordable ways to promote events

PR Daily

Start early, seek a strong news media hook, and give publishers plenty of lead time. Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report.

Proving the Most Accessible and Efficient Path to PR-ROI

Cision

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe. Comms Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’

PR Daily

Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros. A top trait of the future PR pro is the ability to be flexible. That was a key finding from our Future of the PR Pro Report released earlier this year.

More Trending

Back to school for brands: Get “in shape” with a message triangle

PR Daily

Your brand message can be boiled down into three clear elements with this handy geometric device. It’s back to school season, so it’s time for a pop quiz. Here are three simple questions: What does your company do? What’s your brand’s mission? What is your brand known for?

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3 timely tips for future-proofing your business

Agility PR Solutions

Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning.

PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

“The Snack Guy.” ” That’s what a number of folks know Dan DeBaun as at his employer, Life Time. But, as you’ll quickly see in this short interview, Dan is a whole lot more. He’s a former journalist-turned-PR pro. He’s a runner.

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COVID outlook, optimism and preferences vary greatly across generations and geographies

Agility PR Solutions

People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business Value (IBV) study.

Survey 101

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including The Independent, FT, LBC and more!

Cision

David Harding has joined The Independent as International Editor; Brooke Masters appointed Chief Business Commentator at the FT; LBC announces autumn schedule and new shows. Media Blog

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities.

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Passive Voice in Journalism: How to Wield It Responsibly

Cision

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers. Media Blog

Ineffective PR: Public Relations Campaigns that DO NOT Work

5W PR

As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that defines us, it’s how we deal with it.”.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Major League Fishing uses Muck Rack to achieve PR goals

Muck Rack

How Major League Fishing uses Muck Rack to achieve PR goals

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Proving the Most Accessible and Efficient Path to PR-ROI

TrendKite

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe

Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The 6 th Amendment of the Constitution specifies the right to legal representation and, in medicine, the Hippocratic Oath is still a sacred tenet.

Passive Voice in Journalism: How to Wield It Responsibly

TrendKite

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers

The Power of Surveys

HMA Public Relations

How often do you fill out surveys? You can be helping out businesses more than you know by taking a few minutes to give your opinions. Read more. The post The Power of Surveys appeared first on HMA Public Relations. HMA Public Relations surveys

UK Media Moves including The Independent, FT, LBC and more!

TrendKite

David Harding has joined The Independent as International Editor; Brooke Masters appointed Chief Business Commentator at the FT; LBC announces autumn schedule and new shows

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle.

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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

Kerel Cooper is not your average SVP of Marketing. To start, he comes from an ad operations and customer success background. Less than four years ago, he was leading the account management team at LiveIntent. He’s also not afraid to speak his mind.

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How to spruce up your newsroom—and draw eyeballs

Presspage

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. You can change that.

Public Relations Plan - Provide Value

PR for Anyone

The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are overworked now and carry many roles.