Ronn Torossian

NOVEMBER 30, 2017

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Industry 230

Industry Publicity Healthcare Social Media 230

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Prowly

NOVEMBER 30, 2017

‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news. The post How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands appeared first on Prowly Magazine.

Consumer 123

Consumer Brand Branding Social Media 123

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas.

Publicity 86

Publicity Ethics Survey Google 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

NOVEMBER 30, 2017

Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.” That’s actually a fascinating development–on a couple fronts.

Corporate 68

Corporate Blogging Trends Resources 68

Beyond PR

NOVEMBER 30, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c

Examples 65

Examples Insurance Insurance Fashion 65

HMA Public Relations

NOVEMBER 30, 2017

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations.

Publicity 56

Publicity Media Examples Media Relations 56

Prohibition

NOVEMBER 30, 2017

PR – if you work in the sector, you will be more than familiar with the blank face that greets you when you tell your family and friends what you do for work. “No Mum, I don’t wear roller skates and hand flyers out” must have crossed the lips of many a PR professional. With this in mind, we’ve recruited the help of our team to shed some light on the age-old profession we call PR… so, if you’re a student wondering what your working day will be like, a professional trying to explain your role to y

Reddit 48

Reddit Newspapers Retail Social Media 48

Axia PR

NOVEMBER 30, 2017

6 steps to grow your client base using livestreaming on Facebook. FacebookLive is a great way to build relationships with your key audiences. You get to know your target public and tell them about your brand. It’s easy to stream live on your company’s Facebook page and connect with your followers. Here are six important steps for you to succeed.

Facebook 48

Facebook Brand Branding Publicity 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

NOVEMBER 30, 2017

PR – if you work in the sector, you will be more than familiar with the blank face that greets you when you tell your family and friends what you do for work. “No Mum, I don’t wear roller skates and hand flyers out” must have crossed the lips of many a PR professional. With this in mind, we’ve recruited the help of our team to shed some light on the age-old profession we call PR… so, if you’re a student wondering what your working day will be like, a professional trying to explain your role to y

Reddit 48

Reddit Newspapers Retail Social Media 48

MaccaPR

NOVEMBER 30, 2017

You remember the 'Fearless Girl' statue that faced down the “Charging Bull” on Wall Street’s Bowling Green Plaza? It was the experiential marketing campaign that blew away all previous experiential campaigns. You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies?

Marketing 76

Marketing Consumer Measurement Financial 76

Stephen Waddington

NOVEMBER 30, 2017

I’m doing a Boxing Day swim in Whitley Bay and raising cash for a local foodbank in the run up to Christmas. I’d love your support. Today is the first day of Advent. I’m doing a reverse Advent calendar and putting aside an item of food each day during the lead up to Christmas. I’ll also be doing the Boxing Day swim at Longsands beach, Tynemouth with my kids.

Film 72

Film Banking Crisis Government 72

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. It seems our world is rocked by reports of disturbing behavior nearly every day. This holiday season, Santa’s naughty list will be very, very long. But in the spirit of hope and good cheer, we went looking for some positive stories that can take a bit of the current gloom away, at least until the nex

Corporate 149

Corporate Nonprofit Mobile Storytelling 149

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer