Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. Here, we’ve put together a round-up of those that have caught our attention recently. Let’s take a look! Bella Hadid’s spray-painted dress. Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right.

Social Media 118

Social Media Fashion Media Travel 118

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Kids have repeated that ritual for decades, but Bobby is 32. While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a

Apparel 103

Apparel Sports Construction Resources 103

Agility PR Solutions

OCTOBER 19, 2022

In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of breakthrough research techniques. From his first encounter with the world of ‘marketing science’ to his experience over […].

Marketing 86

Marketing Industry Publicity 86

Practical Law Construction

OCTOBER 19, 2022

English law has, to put it mildly, a fractious relationship with the concept of good faith. There is a deep-rooted scepticism towards it that has often manifested as outright hostility: Lord Ackner famously described the duty to negotiate in good faith as “inherently repugnant to the adversarial position of the parties” ( Walford v Miles ).

Transportation 95

Transportation Airlines Internal International 95

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 19, 2022

Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach to being attacked does factor in. How customers […]. The post The impact of cybercrime on company reputation: A 2022 update appeared first on Agility PR Solutions.

Reputation 78

Reputation Company Brand Branding 78

Agility PR Solutions

OCTOBER 19, 2022

New research from product information provider inriver analyzing online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases—a mere 18 percent of respondents thought it wasn’t important for a brand to showcase their sustainability or eco-practice product information online. Combined with accurate product descriptions and product availability surpassing any notion of […].

Consumer 78

Consumer Brand Branding Marketing 78

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: You can now bathe in actual Champagne and 24k gold, on a luxurious UK spa break.

Travel 79

Travel Pitching Hotels How To 79

Agility PR Solutions

OCTOBER 19, 2022

New research from data-driven business advocacy group People Intelligence Alliance uncovers that what it calls the People Impact Gap—which stands between available people data and frontline decision-making—is costing corporate America $1.8 trillion annually. “The cost of the People Impact Gap represents the amount of revenue foregone by organizations whose leaders are unable to make smarter data-driven […].

Data 78

Data Corporate Groups Trends 78

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Thomas.

Social Media 68

Social Media Media Video Facebook 68

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

OCTOBER 19, 2022

Your company’s unique, entertaining stories can communicate your mission through earned media coverage. When you think of news, you might imagine serious, consequential topics. While these make up a large part of news coverage, it’s important to remember that not all news has to be dire or grave. News is “what’s new,” and extraordinarily unique, odd, and novel events can be newsworthy.

Pitching 62

Pitching Consumer Media Company 62

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. The shift from black and white to colored, the replacement of huge receivers with the flat screen, satellite broadcasting with thousands of TV channels. But so far, the players in traditional TV have always kept the balance, and everyone has somehow managed to keep up. Host: In time, yes. However, the unstoppable growth of the online video market is tipping the historical balance between TV channels and content creators, who are forced to adapt to c

Television 52

Television Wireless Advertising Advertising 52

Ethical Voices

OCTOBER 19, 2022

It seems to be my week for praising great marketing and customer service. In September, my family visited Clark’s Bears/Trading Post when we were up for the Highland Games in Lincoln. We got my youngest son a big plastic water cup with an attached straw that he loved. A week later I promptly melted it on the stove. Clark’s does not have an online store.

Company 52

Company Enterprise Sports Customer Service 52

The Hoffman Agency

OCTOBER 19, 2022

By Violet Nowak, Intern. In tech PR, especially B2B, it can be easy to forget the human element — but that’s why so many of us went into this field in the first place. It’s vital to learn the ins and outs of our clients’ products, whether it be telecoms, semiconductors, cybersecurity or something else entirely. Equally important, though, is to build and maintain relationships with the clients, coworkers and journalists we work with.

Resources 36

Resources B2B Internal International 36

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer