ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Agility PR Solutions

JUNE 29, 2020

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

Strategy 216

Strategy Social Media Brand Branding 216

Awario

JUNE 29, 2020

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).

Social Media 120

Social Media Media 120

Agility PR Solutions

JUNE 29, 2020

New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven. The lack of data literacy and collaboration between data and domain experts may be working against the desire to build a culture around data exploration and insights. The firm’s new report, The […].

Data 164

Data Analytics Report Trends 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV.

Storytelling 106

Storytelling Communications Case Study Publicity 106

PRSay

JUNE 29, 2020

As Pride Month wraps up this June, the Diversity & Inclusion Committee spoke with Del Galloway, APR, Fellow PRSA, a longtime LGBTQ thought leader. “Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference.

Community 105

Community Banking Corporate Conference 105

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.” Some companies in these industries buried their heads in the sand, believing […].

Television 100

Television Radio Newspapers Media 100

Cision

JUNE 29, 2020

Mallory Hackett joins HIMSS Media, Shefali Luthra new at The 19th, and more.

Media 120

Media Report Blogging 120

Agility PR Solutions

JUNE 29, 2020

This month, the Supreme Court ruled that LGBT individuals are legally protected from workplace discrimination based on their gender or orientation. While this is a major milestone in our country, it only scratches the surface of what it takes to achieve a truly equal workplace. This is because LGBT individuals continue to face discrimination at […].

Employee 100

Employee Analysis Publicity 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5W PR

JUNE 29, 2020

With the rise of online and remote work, many businesses decided to switch things up, and plenty started working remotely. However, as the pandemic started to spread to all areas of the globe, many businesses that used to work in-house had to move their businesses to their own homes. Thanks to the reliable access of broadband internet, working from home has been on the rise in the past decade.

Mobile 88

Mobile Tools Course Industry 88

Muck Rack

JUNE 29, 2020

How Veterans United Home Loans uses Muck Rack to achieve PR goals

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The Stalwart Blog

JUNE 29, 2020

Well, COVID strikes again. We just got word here in Southern California that bars, breweries, and wineries that don’t serve food will get closed before the July 4 holiday weekend. This same story now reverberates in other states dealing with surges in cases. This situation will drive any business owner and customer nuts. You’ll need to put your crisis communication plan, that you hopefully employed since the beginning of the pandemic, in overdrive.

Communications 78

Communications Crisis Communications Mobile Crisis 78

HMA Public Relations

JUNE 29, 2020

It's #MediaMonday! Today we feature Amy Young who is the editor Echo Magazine, the longest running LGBTQ publication in the area. Click the link to learn more about her! The post #MediaMonday – Amy Young appeared first on HMA Public Relations.

Publicity 82

Publicity Media 82

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

JUNE 29, 2020

The Stage. A critic once said that if a play was any good, it didn’t need PR. This utopian idea has come to fruition a few times over the years, but in the post-Covid landscape a production will be as likely to take off without effective communications as the Miss Saigon chopper without a production team. Public relations, marketing and social media are a theatre’s lungs, and the industry is going to have to shout louder and more incisively than ever before, or risk drowning.

Media 60

Media Local Community Technology 60

Practical Law Construction

JUNE 29, 2020

Long ago, as a kid growing up in what was then Lancashire, my parents took me for a ride on the Blackpool Tram. I well remember the clatter of the rickety old tramcar as it trundled along the promenade towards Fleetwood, its fading paintwork a sad reminder of Blackpool’s bygone heyday as a fashionable seaside resort. I’m now old and rickety, but the Blackpool Tram has a new lease of life.

Construction 52

Construction Fashion Internal International 52

Ronn Torossian

JUNE 29, 2020

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and taking public stands on social issues. Now, an entertainment brand that is no stranger to controversy, […].

Groups 39

Groups Industry Brand Branding 39

Mark My Words

JUNE 29, 2020

Agency 60

Agency 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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