Mon.Jun 29, 2020

Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.”

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. In the aftermath of the death of George Floyd, audiences are looking for signs that this time will be different.

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3 tactical tips for mapping out your 2020 social strategy 

Agility PR Solutions

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board.

Why you should focus on small gains, not glory

PR Daily

The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet? In the world of earned media, often what a client wants isn’t what they necessarily need.

Local 146

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why you can’t afford to leave digital out of your media mix

Agility PR Solutions

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Radio 90

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The data language barrier—frustration, embarrassment, insecurity dominate the conversation

Agility PR Solutions

New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven.

Data 90

Communications leaders commit to accelerate DE&I progress

PR Daily

Signatories to the Diversity Action Alliance agreement promise to report the ethnicity and rank of employees to a confidential database to help benchmark progress on diversity and inclusion.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

The origin and definition of 10 COVID-19-related terms

PR Daily

One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease. Here are 10 terms everyone should know to help them and others in their families and communities understand the disease and avoid contracting it. Asymptomatic.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social listening FAQ: 19 social media monitoring questions, answered

Awario

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular

#MediaMonday – Amy Young

HMA Public Relations

It's #MediaMonday! Today we feature Amy Young who is the editor Echo Magazine, the longest running LGBTQ publication in the area. Click the link to learn more about her! The post #MediaMonday – Amy Young appeared first on HMA Public Relations. Featured Media Monday amy young Echo Magazine LGBTQ

COVID Chas Continues – Keep Communicating

The Stalwart Blog

Well, COVID strikes again. We just got word here in Southern California that bars, breweries, and wineries that don’t serve food will get closed before the July 4 holiday weekend. This same story now reverberates in other states dealing with surges in cases.

Delivering the goods: media insights on Canada’s delivery sector during COVID-19

Agility PR Solutions

No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at The 19th & HIMSS Media, Upcoming Sportico Hires More Editors and Reporters

TrendKite

Mallory Hackett joins HIMSS Media, Shefali Luthra new at The 19th, and more

Celebrating the PR Profession’s LGBTQ Community

PRSay

As Pride Month wraps up this June, the Diversity & Inclusion Committee spoke with Del Galloway, APR, Fellow PRSA, a longtime LGBTQ thought leader.

Theatre 2021: Mark Borkowski on… media messaging

Mark My Words

The Stage. A critic once said that if a play was any good, it didn’t need PR. This utopian idea has come to fruition a few times over the years, but in the post-Covid landscape a production will be as likely to take off without effective communications as the Miss Saigon chopper without a production team. Public relations, marketing and social media are a theatre’s lungs, and the industry is going to have to shout louder and more incisively than ever before, or risk drowning.

Local 60

How PR Firms Work During WFH

5W PR

With the rise of online and remote work, many businesses decided to switch things up, and plenty started working remotely. However, as the pandemic started to spread to all areas of the globe, many businesses that used to work in-house had to move their businesses to their own homes.

Prince Harry and Meghan Markle sign to a high-profile speaking agency that represents the Obamas and Clintons who can earn up to £1million per speech

Mark My Words

Mark Comments

How Veterans United Home Loans uses Muck Rack to achieve PR goals

Muck Rack

How Veterans United Home Loans uses Muck Rack to achieve PR goals

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Country Groups Rebrand in Wake of BLM Protests

Ronn Torossian

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events.

Growing old gracefully? – the Blackpool Tram saga

Practical Law Construction

Long ago, as a kid growing up in what was then Lancashire, my parents took me for a ride on the Blackpool Tram.