Wed.Oct 30, 2019

The Call was Perfect! The PR pitch, Even Better!!

Flack's Revenge

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again.

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate.

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Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)

TrendKite

How travel-start ups and independent hoteliers can access travel PR to effectively grow business

Marketing Mix: The Secret Sauce

Konnect Agency

Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart. An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to overcome the PR blunders journalists hate most

Muck Rack

How to overcome the PR blunders journalists hate most

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More Trending

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

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Ragan’s PR Daily Awards is the premier program for PR pros

PR Daily

We’ll showcase the top communications campaigns, publications and events. Submit your work by Nov. The post Ragan’s PR Daily Awards is the premier program for PR pros appeared first on PR Daily. PR Daily Awards Ragan Awards

Social influence driving beauty brands—who’s building the most buzz?

Agility PR Solutions

If you’re not building your brand on social media these days, you’re not doing it right. Industries across the board are having huge success with social and influencer marketing, and beauty and personal care brands are no exception.

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Survey: All generations favor email for workplace communication

PR Daily

Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group. Brand managers hoping to reach people at their work desks favor one tool for doing it: email. A new study by Spike shows that 77% of U.S.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms.

How Fender’s Christina Stejskal aces her comms role

PR Daily

An early riser, this communications rock star stays ahead of a jam-packed schedule with matcha tea, a consistent exercise regimen and her trusty cellphone. It’s ironic that some communications professionals can be bad at taking their own advice.

Gen Z has had it with the negativity and division—and wants important issues addressed

Agility PR Solutions

Incivility runs rampant in American politics, and although the party rift is widening, this is nothing new.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

An A-to-Z guide for positioning your brand online

Agility PR Solutions

Nowadays, online presence has a major role, if not the key role, in climbing up the business ladder. Whenever they need certain services or products, prospects turn to the Internet as one of the most useful and richest sources of information.

Where CMOs are spending their budgets

PR Daily

How are the marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive. Despite the success of internet retailers like Amazon, companies generate less than 10% of their business online—a number that hasn’t changed in a decade.

When spokespersons fail – contingency plans from this Crisis PR situation

The Stalwart Blog

Do you ever notice how a lot of good brands will use an individual, the founder, a leading executive or even a well-known celebrity, as their brand persona? That’s all well and good when things are going swimmingly, but what happens when that individual gets into a bunch of hot water ?

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with marketing artificial intelligence?

Media Moves at Business Insider & Wired, Adweek Promotes Two

TrendKite

Meghan Morris shifts coverage at Business Insider, Julian Chokkattu joins Wired, and more

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Will Prince Harry and Meghan Markle’s Whining Backfire?

Mark My Words

CheatSheet In an interview with The Guardian, PR expert Mark Borkowski said the couple broke the traditional royal rule of “never complain, never explain.” He shared: “You should just say, ‘that’s off limits.’ But [Harry] made a story,” calling the documentary a “complete and utter disaster.” He noted: “The royal family are a publicly-funded heritage business, and as anybody that has entered in to [it] has discovered, the rules go out of the window.

Other Words for Public Relations

HMA Public Relations

Defining public relations is tough, even by the professional communicators who work in the industry. Check out how Alison defines PR! The post Other Words for Public Relations appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN Alison Bailin defining PR PR professional communicators Public Relations Public Relations Global Network (PRGN

2019 Halloween stats—for marketing that’s so good, it’s scary

Agility PR Solutions

Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at big-box retailers).

Retail 101