Flack's Revenge
OCTOBER 30, 2019
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again. Some disagree, and there’s controversy on this (and even a non-proverbial act of Congress). But without getting all political, let’s cut some slack.
Konnect Agency
OCTOBER 30, 2019
Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart. An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape.
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Muck Rack
OCTOBER 30, 2019
How to overcome the PR blunders journalists hate most
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
OCTOBER 30, 2019
We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Stalwart Blog
OCTOBER 30, 2019
Do you ever notice how a lot of good brands will use an individual, the founder, a leading executive or even a well-known celebrity, as their brand persona? That’s all well and good when things are going swimmingly, but what happens when that individual gets into a bunch of hot water ? We’ve seen celebrity chefs like Mario Batali recently put their entire restaurant empire in jeopardy from bad behavior.
Agility PR Solutions
OCTOBER 30, 2019
Incivility runs rampant in American politics, and although the party rift is widening, this is nothing new. However, party-line posturing for the sake of electioneering may be part of modern-day politics, but using partisan divisiveness to avoid tackling important issues in society is another entirely—and according to new research from comms giant Porter Novelli and […].
Mark My Words
OCTOBER 30, 2019
CheatSheet In an interview with The Guardian, PR expert Mark Borkowski said the couple broke the traditional royal rule of “never complain, never explain.” He shared: “You should just say, ‘that’s off limits.’ But [Harry] made a story,” calling the documentary a “complete and utter disaster.” He noted: “The royal family are a publicly-funded heritage business, and as anybody that has entered in to [it] has discovered, the rules go out of the window.
Agility PR Solutions
OCTOBER 30, 2019
Nowadays, online presence has a major role, if not the key role, in climbing up the business ladder. Whenever they need certain services or products, prospects turn to the Internet as one of the most useful and richest sources of information. Hence, it does not surprise that the question of howto position your small business […]. The post An A-to-Z guide for positioning your brand online appeared first on Agility PR Solutions.
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PR 20/20
OCTOBER 30, 2019
This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with marketing artificial intelligence? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
Inbound PR
OCTOBER 30, 2019
One of my favourite things to do is to give a presentation. I love public speaking. It fills me with energy and it's the crowd that feeds me with it. But I used to hate public speaking. In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me.
HMA Public Relations
OCTOBER 30, 2019
Defining public relations is tough, even by the professional communicators who work in the industry. Check out how Alison defines PR! The post Other Words for Public Relations appeared first on HMA Public Relations.
Agility PR Solutions
OCTOBER 30, 2019
Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at big-box retailers). It’s Halloween people. And that means it’s time for The Shelf’s annual infographic […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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