Mon.Feb 18, 2019

Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.

Sports 195

How to learn and change from your brand’s biggest mistakes

Agility PR Solutions

No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference.

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The hidden world of reviews: The biggest challenge facing comms today

PR in High Definition

Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following? The story was hard to miss at the end of 2018.

Most brands plan to spend more on influencer marketing in 2019—but is it paying off?

Agility PR Solutions

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker.

I beg your pardon, I never promised you a rose garden?

PR in High Definition

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’.

New survey tells a cautionary tale as CMOs take creative work in-house

Agility PR Solutions

A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing in-house creative teams.

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Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness

Agility PR Solutions

Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financialpartnered with Magnolia Marketing Communicationsin 2017.

And finally… Feeling unlucky?

PR in High Definition

It’s all too easy to fall down the rabbit hole that can be a Google search. You genuinely were trying to find that important industry report or double checking that stat for your article but 10 minutes later, you’ve somehow been led to watching a random YouTube video. It is related… somehow. For those of you who find that this is common, we’re sure you’re aware of Google’s ‘I’m feeling lucky’ button, and perhaps, on those slower Friday afternoons, you have given it a go.

What role should consumers expect to have in the product creation process?

Agility PR Solutions

Despite a healthy consumer appetite for providing feedback, product professionals are still challenged with understanding what their customers want, according to new research from product decision platform MakerSights.

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Infographic: Tips for reaching your target audience on Facebook

PR Daily

The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people. It’s important that you get your Facebook ads in front of the right eyeballs.

Journalists on the move – Week of February 18

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. She’s based in San Francisco. Las Vegas Sun: hires Bryan […]. The post Journalists on the move – Week of February 18 appeared first on Agility PR Solutions. Media Moves