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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Help Center allows users to browse through help articles and video tutorials. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts. Until next time!

Radio 116
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Host: There, and you say it has caused a great response after you have prepared these recipes. Host: Thank you very much.

Radio 52
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. A young guy like Logan Paul became famous for recording videos of himself doing splits around the world. 19 percent were piloting a program. Not anymore.

Marketing 239
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3 Reasons Earned Media Still Rules

Beyond PR

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Earned media isn’t just helpful for building brand awareness.

Media 75
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Short form video has doubled in 12 months to more than 1.5

Report 81
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How to Offer Media Training to Your Clients

Solo PR Pro

Tips by media type – outline the specific considerations for print/online, radio/audio, television and web-based video. Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. Truth is that a lot of your pitches are going to be met with radio silence.