Cision
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand.
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The Proactive Report
NOVEMBER 1, 2022
A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation.
Sword and the Script
APRIL 2, 2024
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. Om Malik , who was behind the very popular Business 2.0
Beyond PR
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
Prohibition
FEBRUARY 2, 2023
Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. Find desired influencers and creators for your wider campaigns Increased reach, consumer trust, and reputation are just one of the many benefits of influencer campaigns.
Prohibition
JANUARY 24, 2022
What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.
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