Digital PR Publicity Reputation Viral 
Cision
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time.
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The Proactive Report
NOVEMBER 1, 2022
How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. Your PR team should be aware of how to spot fake news and what to do about it if it occurs.
Sword and the Script
APRIL 2, 2024
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. Om Malik , who was behind the very popular Business 2.0
Beyond PR
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
5W PR
APRIL 8, 2021
These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A press release just might get your business out into the public at no cost to you. Publish rubbish and your reputation goes down the drain.
Prohibition
JANUARY 24, 2022
What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.
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