The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. And we had fun. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. First, metrics can be gamed. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. These days, at the core of digital marketing is data, which relies on metrics such as click-through rates (CTR), return on ad spend (ROAS), and cost per acquisition (CPA). Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our top picks: PR strategies can vary from organization to organization. Our take on Entrepreneur’s blog: It’s no surprise that Entrepreneur made its way on our list.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

NOVEMBER 10, 2020

A common mistake many PRs make when starting out in the industry is starting emails with, “Hi [name], I love the article you wrote recently about X so I thought I’d send you this study we went on X.”. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. This can be an issue for two reasons.

Pitching 164

Pitching Writing Digital PR How To 164