Doctor Spin

MARCH 23, 2023

There are four types of influencer marketing. To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. To be successful with influencer marketing, organisations need to be very clear about their intentions and expectations when reaching out to influencers.

Marketing 52

Marketing Tools Blogging Advertising 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Doctor Spin

MAY 21, 2023

Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Red Flags When Hiring PR Agencies VI. Tips for Choosing the Right PR Agency VII. Why Marketing Agencies Fail at PR I. There are typically three main formats for working with a PR agency: Agency of record. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Would you be able to add the link to [your page link] for reference? Please let me know.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MAY 22, 2018

Use between when referring to two items. Avoid when referring to -iennial, -annual, weekly. The book itself is still referred to as Catch-22. They only take a cap when you’re referring to just Dad or Mum. Upper-case “g” when referring to the company. I went for learned (and cut out the reference to a learned man).

Writing 95

Writing Google Comparison Government 95

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Hover over their handles to see if they reference a site in their bio.

Construction 62

Construction How To Media Google 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.)

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100