The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. And it’s essential to master these and become multilingual if you are to succeed in this digital business landscape today. Here’s an example: Facebook. See the example below. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. So I created that.

Brand 52

Brand Branding eBook Resources 52

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media .

Social Media 118

Social Media Fashion Media Travel 118

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three.

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Tools Product Launch Guidelines Customer Service 88

The Proactive Report

JANUARY 30, 2015

Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone. What specific evidence, for example bigger budgets, do you see of that? . We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

JUNE 30, 2015

The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters.

LinkedIn 100

LinkedIn Brand Branding SEO 100

prTini

JUNE 5, 2015

On Monday, I shared insights and advice to help PR pros get started with video. (In In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. What video apps have you tried?

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Video Tools Fashion Film 28