Remove Customer Service Remove Digital PR Remove Examples Remove Storytelling
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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Voice as the Next Tool

5W PR

32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable. The brand’s voice plays a major role in all three.

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