Remove tag pr-measurement
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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

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AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 Give our services a try.

Tools 101
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9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

Brand reputation management is a critical part of any PR strategy. When you see spikes, an alarm should go off in your head that tags that as an opportunity. How can what was measured last month be used to guide strategy for the following month? Find someone in the Purchase or Advocacy stage? Track Sentiment.

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The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. The marketing and PR space is highly competitive. So, all things considered, DA is a pretty good measure of quality, in my experience. Register for a demo?

Google 134
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85