Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Brand 68

Brand Branding Publicity Fashion 68

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Does the site help me grow my business? Setting Goals.

Tools 113

Tools Analytics Google Web 113

Waxing UnLyrical

NOVEMBER 14, 2014

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work].

Blogging 99

Blogging Leadership LinkedIn Google 99

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Digital PR' Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Buzzstream

MAY 2, 2024

I think like Google analytics for it, it’s definitely, it’s challenging. Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. At least initially. And I agree with you.

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

MARCH 1, 2022

Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Notified by Intrado added “coverage books” to its PR platform.

Software 119

Software Case Study Advertising Advertising 119

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Measuring Media Kit Success. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

The Hoffman Agency

SEPTEMBER 7, 2020

Measure the results and analyze trends. Through a perfect balance of audience definition, technical targeting, landing page selection and ad craftsmanship, we focus and optimize advertising budget for the largest impact on the “right” people. How many would have actually remembered Hoffman?

Advertising 36

Advertising Advertising B2B Facebook 36

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. It is a crowdsourced catalog of 250+ PR tools and 48 guides. PRstack.co

How To 60

How To Software System Employee 60