Mark My Words
SEPTEMBER 21, 2018
Look, here I am writing about it. Anyway, it’s made me think about evaluation and how our work is judged these days as data is evaluated and process is king. Does data makes us more cautious? Data challenges the mindset, our attitudes, values, judgments, opinions and habitual behaviour. in all formats?—?video
Contently - Strategy
SEPTEMBER 10, 2020
In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. Focus on building up your own first-party data. We can’t do trade shows, can’t do in person events. Do you see that accelerating?
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Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Sword and the Script
MAY 16, 2020
Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches. 13) Most plan their stories in the near term. 14) Best day and time to pitch.
Sword and the Script
DECEMBER 30, 2017
Not long after that I started this blog and began writing. A Data-Driven Answer for B2B]. 7) How B2B Marketing Can Get More out of Trade Shows. No doubt data is important, I’d say 70% of the posts here are data-driven. Subsequently, many employees, including me, were let go and granted severance pay.
Flack's Revenge
JUNE 2, 2015
So, I decided to write this post and share what I learned. While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion).
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Semi-controlled chaos.
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