Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

OCTOBER 26, 2017

IBM SVP James Kavanaugh explained that three pillars were required to drive maximum value from digital transformation efforts: Agile technology infrastructure, to better adapt to changes. Implications for Marketing and PR. Vice President, Marketing Technology. How does digital transformation drive growth? Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

FEBRUARY 22, 2016

To defeat obfuscation , we search for additional data. What data is a crafty politician hiding? Services like Kaggle Datasets and Data.gov provide rich resources for us to supplement the data we’ve been given with additional context. Once we do, the secrets of data will be ours. Interference.

Data 60

Data Analytics Analysis Examples 60

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. Content marketing is no longer an untapped resource, and was far more effective during the inception of River Pool’s now famous blog.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Account Manager, Marketing Technology. You need a 10x Marketer. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Account Manager, Marketing Technology. You need a 10x Marketer. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

FEBRUARY 13, 2017

We do care how many video views we obtain, as well as completions, in the sense that if this number is zero, our video was a waste of time and resources. Vice President, Marketing Technology. Video Metrics. We care about completions as well, especially for long-form videos. Audience Metrics. Christopher S.

Video 117

Video Measurement Communications How To 117

Shift Communications

JULY 28, 2017

Depending on time resources and budget constraints, your exact targeting will vary. When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60