Shift Communications

OCTOBER 26, 2017

IBM SVP James Kavanaugh explained that three pillars were required to drive maximum value from digital transformation efforts: Agile technology infrastructure, to better adapt to changes. Implications for Marketing and PR. The CDO knows where all the data is and how it’s being used. Vice President, Marketing Technology.

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Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Dark Social and Influence. However, we also see the content shockwave at play here.

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Trends Publicity Analytics Software 83

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

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Shift Communications

FEBRUARY 22, 2016

Once we start working with data sets with lots of different variables, many rows, many columns, we lose the ability to discern patterns and connections. We see hidden correlations at work with very large phenomena like weather and the stock market. To find the truth in our data, we must keep going, keep digging. Interference.

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Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

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Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? So, I became a “10x” resource.

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Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? So, I became a “10x” resource.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources.

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Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. We do care how many video views we obtain, as well as completions, in the sense that if this number is zero, our video was a waste of time and resources. Vice President, Marketing Technology. Video Metrics.

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Video Measurement Communications How To 117

Shift Communications

JULY 28, 2017

Depending on time resources and budget constraints, your exact targeting will vary. Email Marketing. When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W. Natalie Cullings, Marketing Analyst. Lisa Zanchi, Marketing Analyst.

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Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Visuals : Traditionally, communicators have been trained in writing. Social : Without a doubt, social is a key element in anything digital today.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

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Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

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