How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership

What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data guides our decisions.

What Is Data-Driven PR, Part 2: Question Development

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not?

What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data.

What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not?

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data.

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not?

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch.

Embracing the Data-Driven PR Future (And Math)

Shift Communications

Some public relations professionals have said they entered the field to avoid complex math. To explore why this is important, let’s look at an example of how data helps PR get press for clients. Data-Driven PR communications marketing math Research statistics

Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services.

Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Click to view the live infographic and work with the data.

Use data-driven PR to boost authority—and media mentions

PR Daily

Journalists have embraced data journalism. The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can land media placements by crafting stories based on data and by producing evidence-based copy that journalists crave.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.

Top Public Relations Trends in 2018: Introduction

Shift Communications

What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. PR Professionals Blindsided by Rich Media.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Industry publications and articles. The Data Science Shortage.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

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How to Research Industry Trends Hassle-Free

Shift Communications

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches.

How to Build a Data-Driven Public Speaking Program

Shift Communications

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Advertising Data Data-Driven PR Marketing Metrics Strategy

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Public Relations Metrics Are Like Apples for Pie

Shift Communications

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. The job of effective public relations is to create and strengthen relationships with your audience. Photo Credit: Benny Mazur.

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. What Would PR Do?

How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets.

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc.,

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

You, the public relations professional, get a great hit, a great placement in a media outlet. This is the public relations treadmill, and one of the reasons why public relations is rated one of the most difficult and stressful professions. See if this sounds familiar.

Connecting PR To Business Results

Shift Communications

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. Public relations is a tool for building awareness and trust. PR Isn’t Sales. The Impact of PR.

What is the value of an impression?

Shift Communications

One of the most common PR measurement questions we receive is, “What is the value of an impression?” appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Public Relations

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Big Data, Small Data: Making the Most of the Data Available [Webinar]

Media Bullseye

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Data-Driven PR Public Relations Feature

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Tell Better Data Stories.

Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Analytics Data-Driven PR Marketing Media Public Relations

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The Most Important Metric in PR Today

Shift Communications

I was asked recently what the most important metric, the most important thing to measure in PR is. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it.

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. As you’ve read over the past months, we are at a critical time in marketing and public relations.

IBM CDO Strategy Summit Roundup

Shift Communications

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data?

What is the value of an impression?

Shift Communications

One of the most common PR measurement questions we receive is, “What is the value of an impression?” appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Public Relations