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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Call out to readers, especially if you’re writing to a subset to your audience.

Writing 155
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Take every question your company gets asked and consider writing a blog post to answer it.

Blogging 111
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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. Content, Local Search and Leads.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? He writes that you can use the private snaps feature (snaps sent to a limited audience rather than to your entire network) to A/B test a campaign. If we adopt them, we are not measuring anything tangible. Conclusion.