5W PR
JANUARY 26, 2021
The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Why should it Matter?
The Hoyt Organization
APRIL 17, 2024
To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. This can give you valuable insights into their strategies, product launches, and media coverage.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Proactive Report
FEBRUARY 24, 2017
Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Q: If it does go away how will that affect brands that use it for customer service? (Source: Forbes.com). Gini Dietrcih.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
ImPRessions - Crenshaw Communications
JULY 6, 2016
But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines between paid and earned media are blurring.
Prohibition
JANUARY 14, 2022
You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately. Monitoring the media is easy.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.
Expert insights. Personalized for you.
88 
Let's personalize your content