Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 3) Big Business is Where Good Software Goes to Die. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Here we go…. via BurrellesLuce. More clutter isn’t free.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. They’ll know their costs for media monitoring upfront and can put that in their pitch. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Workspaces.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts.

Measurement 120

Measurement Resources Technology Examples 120

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. The possibilities are endless with data, and they can be sliced and diced any way. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106